Check blood pressure, arrhythmia, and eye health...Daewoong Pharmaceutical conducts 2030 Health Campaign at Jeonju Music Festival
Aug 29, 2025
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JUMF, which marks its 10th anniversary this year, is a representative summer music festival involving top domestic and foreign artists, with live performances and various experience booths in the center of the city for more than 11 hours.
Taking advantage of the festival's characteristics, Daewoong Pharmaceutical launched an activity to spread early screening messages to those in their 20s and 30s.
According to the Korean Society of Hypertension, there are about 890,000 hypertensive patients in their 20s and 30s, but only 130,000 people receive constant treatment, indicating a serious management gap among young people. In addition, according to statistics from the Korean Arrhythmia Society, the prevalence of atrial fibrillation in Korea has nearly doubled over the past decade, and according to statistics from the Health Insurance Review and Assessment Service, vision-related diseases such as macular degeneration and glaucoma have also increased by 30% in both 20s and 30s over the past five years.
The on-site booth was designed as a participatory experience booth, leading to changes in health behavior. Blood pressure management quizzes and eye health sticker quizzes were used to check risk signals on their own and learn prevention methods that would be practiced immediately in daily life. In addition, participation induction factors such as game-type experiences, photo booths, and tattoo stickers were combined to increase accessibility to messages.
Daewoong Pharmaceutical introduced the home ring-type blood pressure gauge Cart BP (CART BP), which is scheduled to be released later this year, stressing the importance of 'continuous blood pressure management in daily life'. The message is that as most of the young people's high blood pressure and arrhythmia are found late because they are asymptomatic, it is important to use wearable devices to observe changes and visit hospitals and receive accurate diagnosis if necessary. In addition, family health care behaviors such as 「Parents' Blood Pressure Management Gift」 were also proposed to the 2030 audience.
Considering that fatigue is likely to accumulate due to long-term viewing and outdoor activities due to the nature of the festival, the site provided products for the Urushot and Impact Tamun experience and guided intake tips to help recover fatigue and manage condition.
It also raised expectations by announcing that a collaboration planned product with the global e-sports team 'T1(Twon)' will be released in September. World-renowned professional gamer 'Faker'Faker' A frame of 'Life Four Cut Photo Booth' that seemed to have been taken with the T1 team to which Lee Sang-hyuk belongs was also operated, and the audience's proof shot spread to SNS and naturally led to online interest.
Cho Byung-ha, head of Daewoong Pharmaceutical's digital healthcare business division, said, `The goal of this participation was to evoke health consciousness at life points such as music festivals, to spread the habit of 'early detection' to digital health devices that can be easily used by anyone, and to allow audiences to experience fatigue recovery and vitality directly on the spot with simple ingestion products.' We will continue to contribute to the prevention and health management of chronic diseases among young people who are future leaders through participatory ESG health campaigns that take into account regional and generational characteristics.'
This article was translated by Naver AI translator.
