Dunkin Wins Global Design Award Red Dot Design Award 2025
Aug 27, 2025
New concept'Winders'·Winter campaign'Sweet Moment', Brand & Communication Design category selected
The `Red Dot Design Awards' are considered one of the world's top three design awards along with the `IDEA Design Awards' in the United States and the `iF Design Awards' in Germany. Every year, the winners are selected in three categories: product, brand, communication, and design concepts.
Dunkin's new concept 'Wonders' and Winter Campaign 'Sweet Moment' were selected in the Brand & Communication Design category last year.
The brand & communication sector selects excellent designs based on creativity, strategies, and execution power in various communication fields such as brand identity, packaging, advertising, and digital content.
'Wonders' was highly praised for its premium space concept focusing on the five senses experience and visuals using calligraphy and sensory color combinations. The Christmas campaign 'Sweet Moment', expressed in Korean sensibility, was recognized for its creativity and quality through differentiated planning and emotional storytelling.
Wonders is a new concept unveiled by Dunkin in September last year to mark the 30th anniversary of the launch of a domestic brand. Wonders, which means 'surprise', is captivating consumers' eyes and mouths by introducing a specialized doughnut with expertise and know-how along with a sensual store interior that blends Dunkin's signature colors of pink and orange. 'Sweet Moment' is an end-of-year winter campaign held last year, launching a limited-edition Christmas package and donuts and goodies with the meaning of 'Give the sweetest moment in the world'.
The award-winning work will be listed in the International Design Yearbook and will be celebrated with global companies at the awards ceremony and the 'Designers'Night' held at the Concerthouse in Berlin, Germany, in November.
An official from BR Korea Dunkin said, `We have been recognized for our global competitiveness at the world-renowned awards. Dunkin's unique design will continue to provide consumers with new experiences and enjoyment."
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Dunkin's new concept 'Wonders' and Winter Campaign 'Sweet Moment' were selected in the Brand & Communication Design category last year.
The brand & communication sector selects excellent designs based on creativity, strategies, and execution power in various communication fields such as brand identity, packaging, advertising, and digital content.
'Wonders' was highly praised for its premium space concept focusing on the five senses experience and visuals using calligraphy and sensory color combinations. The Christmas campaign 'Sweet Moment', expressed in Korean sensibility, was recognized for its creativity and quality through differentiated planning and emotional storytelling.
Wonders is a new concept unveiled by Dunkin in September last year to mark the 30th anniversary of the launch of a domestic brand. Wonders, which means 'surprise', is captivating consumers' eyes and mouths by introducing a specialized doughnut with expertise and know-how along with a sensual store interior that blends Dunkin's signature colors of pink and orange. 'Sweet Moment' is an end-of-year winter campaign held last year, launching a limited-edition Christmas package and donuts and goodies with the meaning of 'Give the sweetest moment in the world'.
The award-winning work will be listed in the International Design Yearbook and will be celebrated with global companies at the awards ceremony and the 'Designers'Night' held at the Concerthouse in Berlin, Germany, in November.
An official from BR Korea Dunkin said, `We have been recognized for our global competitiveness at the world-renowned awards. Dunkin's unique design will continue to provide consumers with new experiences and enjoyment."
This article was translated by Naver AI translator.
