Goddess of Victory: Nike Conducts Various Local Campaigns With Japanese Convenience Store Lawson
Aug 26, 2025
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Shift-Up's Gunshooting RPG 'Goddess of Victory: Nike' is set to strengthen its position in Japan, the home of the subculture.
Level Infinite, publisher of 'Nike', announced on the 26th that it will hold a campaign with Lawson, Japan's leading convenience store. Lawson is a retail giant operating about 14,000 stores across Japan, and has established itself as a familiar brand to subculture fans by conducting campaigns with numerous popular animation and game IPs.
The campaign, which will be held at Lawson stores across Japan from the 26th, features a total of six different types of niques, including 'Dorothy', 'Cinderella', 'Rappy: Red Hood', 'Modernia', 'Hongryeon: Heukyoung', and 'Crown' wearing luxury costumes.
If you purchase the target product during the period, you can receive the original clear file, and you can get the original sticker included in the purchase of the snack manufacturer Lotte's original package product 'Topo Victory Goddess: Nike'.
It will also introduce original goods that can be purchased through Lopi, an unmanned multimedia terminal installed in Lawson stores, and HMV, an online shopping mall. In addition to store goods such as acrylic stands, badges, and sliding mirror key holders, various items will be prepared, including mochi stones, full-size tapestries, and character sets that users can select their desired character products through pre-sale.
A Level Infinite official said, "It is significant to conduct campaigns with large retail companies such as Lawson in Japan, which is called the 'home of subculture'. Through this campaign, we will further promote the charm of 「Goddess of Victory」 to local fans and make efforts to gain more love in the global market including Korea," he said.
This article was translated by Naver AI translator.
