Health Functional Food Market Continues to Grow Online-Centered...Increase demand for customized products by function
Aug 29, 2025
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According to the Korea Health Functional Food Association, the seminar held in-depth discussions on the structural reorganization of the overall online shopping industry and changes in new consumption patterns.
Dr. Lee Mi-ah of Seoul National University's Institute of Living Science analyzed that `Even amid the slowing growth of online transactions, it is becoming a new trend such as discovery-type shopping and AI-based purchasing experiences.' Director of NielsenIQ Korea Kim Tae-hyun then said, `The health functional food market continues to grow online, and the demand for customized products for each function is expanding beyond basic nutritional supplements such as vitamins, lactobacillus, and omega-3" he said.
Coupang Senior Manager Shim Kyu-chul introduced the trend of purchasing health functional foods on his platform and shared consumption patterns centered on major ingredients such as lactobacillus, vitamins, and collagen. CJ OnStyle Sung Dong-hoon, managing director, emphasized that real-time communication through live commerce and content IP-based customer experience expansion are providing new opportunities for the entire industry.
Meanwhile, at the 1:1 consultation meeting held with the seminar, practical cooperation measures between health functional food companies and distribution channel officials were discussed, setting the stage for intra-industry exchanges and networks.
This article was translated by Naver AI translator.
