Lotte is realizing win-win values through social contribution activities that encompass the entire life cycle
Aug 29, 2025
Lotte is building social infrastructure and implementing various sharing activities to make it a rich world throughout its life cycle.
In October last year, Lotte Group delivered a 'Life's Birth Kit to the Gyeongsang-do area to solve the problem of low birth rate and population decline. 'Life' The birth kit consists of items necessary for pregnancy and after childbirth, such as health functional foods, maternity snacks, and childbirth and childcare products.
In addition, since 2017, it has been conducting a 'mom comfortable playground' project to improve the children's play environment and solve care problems. The 'mom comfortable playground' creates new child welfare facilities and community playgrounds every year to protect children's safe right to play. The 'mom comfortable playground' made of amorphous design and eco-friendly materials provides children with a play space where dreams grow, and residents with rest and leisure. Lotte was awarded the Prime Minister's Award at the 13th Sharing National Awards in November last year in recognition of its contribution to solving the problem of child care in the region with 'mom comfortable playground'.
It is also promoting environmental improvement and emotional support projects for local children's centers for low-income children. The local children's center environment improvement project has been underway since 2017 under the name of 'mom comfortable dream drop', and aims to open its 100th store this year.
Since 2016, it has been conducting a 'Youth Bookstore' project for South Korean soldiers. Youth Bookstore is an activity that supports soldiers to spend time by creating a book cafe-type environment so that they can cultivate humanities emotions and develop themselves during their service. Army, Navy, and Air Force headquarters across the country are first selecting and creating units that need related space, and in March, the 12th store of the 'Youth Bookstore' was opened in Unit 8930 of the Air Force.
In addition, it is operating a social contribution program called 'Value for ESG' that considers social problems in terms of ESG with young people. Valille of Valille Volunteer Corps is short for 'Value Creators in Universities', which provides opportunities for young people to help their communities in creative and sustainable ways and realize ESG values on the ground.
Lotte is also pushing for a project to improve the environment of grandchildren's families in rural areas. Grandparents Dream is a social contribution project that improves the aging residential environment of 50 grandparents and grandchildren in rural areas nationwide and supports memory travel to grandparents and grandchildren. In January, grandchildren's families in Taean-gun, Chungcheongnam-do, were provided with improvements to the residential environment, such as 'mind table (improvement of kitchen space)', 'Filling dreams (improvement of learning space)', and 'Safety mind place (improvement of dangerous spaces in the house such as toilets).' It also supported cultural experience activities such as visiting Lotte World Aquarium and Seoul Sky so that grandparents and grandchildren can spend valuable time together.
Along with Special Olympics Korea, we are also holding a 'Super Blue Marathon' event, a social contribution activity to improve disability awareness. In October last year, the "2024 Super Blue Marathon" was held in the Peace Park area of Mapo-gu, Seoul, and more than 8,000 people, including Lotte Group executives and employees and families of the disabled and disabled, participated. Taking advantage of the meaning of the Super Blue Marathon, the event was well received by adding a disability-friendly element. Braille for the visually impaired has been inserted into the medals provided to participants, and a walking course has also been established for participants whose long-distance courses may be burdensome. In November, it plans to hold a Super Blue Marathon event in which the disabled and non-disabled people play together in one mind.
In October last year, Lotte Group delivered a 'Life's Birth Kit to the Gyeongsang-do area to solve the problem of low birth rate and population decline. 'Life' The birth kit consists of items necessary for pregnancy and after childbirth, such as health functional foods, maternity snacks, and childbirth and childcare products.
In addition, since 2017, it has been conducting a 'mom comfortable playground' project to improve the children's play environment and solve care problems. The 'mom comfortable playground' creates new child welfare facilities and community playgrounds every year to protect children's safe right to play. The 'mom comfortable playground' made of amorphous design and eco-friendly materials provides children with a play space where dreams grow, and residents with rest and leisure. Lotte was awarded the Prime Minister's Award at the 13th Sharing National Awards in November last year in recognition of its contribution to solving the problem of child care in the region with 'mom comfortable playground'.
It is also promoting environmental improvement and emotional support projects for local children's centers for low-income children. The local children's center environment improvement project has been underway since 2017 under the name of 'mom comfortable dream drop', and aims to open its 100th store this year.
Since 2016, it has been conducting a 'Youth Bookstore' project for South Korean soldiers. Youth Bookstore is an activity that supports soldiers to spend time by creating a book cafe-type environment so that they can cultivate humanities emotions and develop themselves during their service. Army, Navy, and Air Force headquarters across the country are first selecting and creating units that need related space, and in March, the 12th store of the 'Youth Bookstore' was opened in Unit 8930 of the Air Force.
In addition, it is operating a social contribution program called 'Value for ESG' that considers social problems in terms of ESG with young people. Valille of Valille Volunteer Corps is short for 'Value Creators in Universities', which provides opportunities for young people to help their communities in creative and sustainable ways and realize ESG values on the ground.
Lotte is also pushing for a project to improve the environment of grandchildren's families in rural areas. Grandparents Dream is a social contribution project that improves the aging residential environment of 50 grandparents and grandchildren in rural areas nationwide and supports memory travel to grandparents and grandchildren. In January, grandchildren's families in Taean-gun, Chungcheongnam-do, were provided with improvements to the residential environment, such as 'mind table (improvement of kitchen space)', 'Filling dreams (improvement of learning space)', and 'Safety mind place (improvement of dangerous spaces in the house such as toilets).' It also supported cultural experience activities such as visiting Lotte World Aquarium and Seoul Sky so that grandparents and grandchildren can spend valuable time together.
Along with Special Olympics Korea, we are also holding a 'Super Blue Marathon' event, a social contribution activity to improve disability awareness. In October last year, the "2024 Super Blue Marathon" was held in the Peace Park area of Mapo-gu, Seoul, and more than 8,000 people, including Lotte Group executives and employees and families of the disabled and disabled, participated. Taking advantage of the meaning of the Super Blue Marathon, the event was well received by adding a disability-friendly element. Braille for the visually impaired has been inserted into the medals provided to participants, and a walking course has also been established for participants whose long-distance courses may be burdensome. In November, it plans to hold a Super Blue Marathon event in which the disabled and non-disabled people play together in one mind.
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This article was translated by Naver AI translator.
