Dong-A Pharmaceutical XGS Retail Dr. sold 2.5 million units in just two months after its launch...No. 1 drink sales

Sep 11, 2025

Dong-A Pharmaceutical XGS Retail Dr. sold 2.5 million units in just two months after its launch...No. 1 drink sales
◇ With the start of the full-fledged opening season, sales of 'Dr. Er' at 120 stores near the university district increased by 197.7%. Photo courtesy =GS Retail



Jointly developed by GS Retail and Dong-A Pharmaceutical, the accumulated sales exceeded 2.5 million within two months of the launch of the convenience store GS25, ranking No. 1 overall beverage sales

Launched on June 25, 'Dr. Er' is a commercial product of 'Convenience Store Honey Combination Drink' that combines nutrient tonics and cider in an ice cup, and the refreshing feeling of cider is receiving great response from consumers.

As of September, 'Dr. Er' topped the beverage category with accumulated sales exceeding 2.5 million within two months of its launch.




In particular, as the full-fledged opening season began, sales of 'Dr. Er' also increased rapidly. In fact, as a result of analyzing 120 GS25 stores near the university district, sales of "Dr. Er" increased by 197.7% compared to the same period last month from September 1 to 7.

GS25 cited high cost-effectiveness as a popular factor for 'Dr. Er'. Previously, nourishing tonics, cider, and ice cups had to be purchased respectively to manufacture 'Urdoc', but GS25 and GS The Fresh's launch of 'Urdoc' made it easy to enjoy at up to 32% cheaper prices.

Yoo Jae-hyung, manager of GS Retail's drinking food team, said "Dr. Er, which commercialized honey combinations of convenience stores, has gained explosive response since its launch and has become a steady seller drink."






This article was translated by Naver AI translator.