Nexon and Naver Sign a Strategic MOU to Build an Ecosystem That Combines Content and Platform
Sep 30, 2025
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Nexon announced on the 30th that it has signed a strategic business agreement (MOU) with Naver to combine content and platform through data collaboration.
Through this business agreement, the two companies will combine the competitiveness of their respective contents and platforms. Nexon said it plans to build a new ecosystem in which users' daily lives and games are organically connected based on collaboration using vast amounts of data.
Collaboration proceeds step by step, and first, an integrated user database is established by strengthening the connection between Nexon and Naver's user accounts and payment data. Following the review and consultation between the two companies, it is expected that personalized game contents will be exposed through Naver's main screen, Naver game-related contents and Nexon games, and game play and payment within Naver's platform will be possible. It will also review and promote various content joint operation plans such as strategic IP collaboration in connection with Naver's streaming platform 'Chizik'.
Kang Dae-hyun, CEO of Nexon Korea, said "Through this agreement, we expect the two companies to provide differentiated services and experience based on richer data."We will work closely with Naver to make the game more natural to users' daily lives with advanced services."
Naver Soo Yeon Choi CEO said "Naver is committed to strengthening partnerships in gaming, following OTT and mobility, and providing users with new service experiences."We will actively cooperate to expand and advance the platform and content ecosystem in more diverse areas online and offline."
This article was translated by Naver AI translator.
