Why Kim Yu-jung needs to correct astigmatism...Korea Alcon launches water surface astigmatism lens brand campaign
Sep 01, 2025
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However, even though 47% of those requiring vision correction have astigmatism, only 10% wear contact lenses for astigmatism. In fact, 42% of contact lens consumers with astigmatism feel dry when wearing lenses and feel more uncomfortable than ordinary spherical lens wearers, highlighting the need to choose lenses that provide more accurate vision correction and comfortable fit.
In this regard, Alcon, an ophthalmology company, will conduct a campaign to inform domestic consumers of the need for astigmatism correction.
First of all, the digital campaign video with brand model actor Kim Yoo-jung realistically shows the uncomfortable wearing and unsatisfactory vision correction problems experienced by contact lens wearers for astigmatism in daily life such as study, work, and night driving. The campaign video will be available on major digital channels such as YouTube, Instagram, and KakaoTalk from Sept. 1.
In addition, a campaign to inform the portfolio for astigmatism correction, 'Water Surface Lens Toric' is also held. As part of this campaign, Alcon will launch a large-capacity 90-piece product called 'Water Surface Lens (WSL) & Easy-fit (Easy-fit)' for daily wear soft contact lenses and will also hold related online and offline campaigns until mid-October.
'WSL & EasyFit 90 Pieces' is an extension of the existing product released in August last year to a large-capacity configuration. 'Free Power WSL & EasyFit' applies a 'Smart Surface (SMARTSURFACE™)' to form a moisture film with excellent moisture content on the lens surface to help stabilize the tear film. In addition, two astigmatism stabilization zones placed in the 8 and 4 o'clock directions of the lens provide both a clear view and a comfortable fit until the afternoon.
In commemoration of the launch of 'Precision WSL & EasyFit 90 Pieces', a promotion for consumers will also be held. When purchasing 'Precision One Astigmatism WSL & Easy Fit 90 Pieces' or 'Water Lens (DAILIES TOTAL1, Dailies Total 1) 90 Pieces of Astigmatism', which is Alcon's representative astigmatism lens product, an additional 30 Pieces of the same product are provided. In addition, for consumers who use contact lenses for astigmatism for the first time, 10 additional sample lenses will be presented when purchasing 30 pieces.
Bang Hyo-jung, CEO of Alcon Vision Care Division, said "We hope that this campaign will deliver Alcon's unique moist water surface technology and astigmatism lens technology based on excellent astigmatism correction power to more consumers."," he said.
This article was translated by Naver AI translator.
