Blockchain Specialist Mabrex Signs MOU With Microsoft for Game Publishing and AI-Based Innovation
Oct 16, 2025
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MARBLEX, a blockchain company, announced on the 16th that it has signed a business agreement with Microsoft for 'game publishing and AI-based innovation'.
The agreement ceremony was held on the 15th at G Tower in Guro-gu, Seoul, and was attended by key officials, including Min Ju-hong, head of Microsoft's gaming division in Korea, and Hong Jin-pyo, CEO of Mabrex.
With this agreement, Mabrex will work with Microsoft to develop a blockchain game support program 'Exelator' aimed at revitalizing the Web3 ecosystem. In addition to Azure-based clouds, Microsoft's AI technologies such as Azure Open AI and Copilot Studios will be integrated into the Web3 game business to expand the MBX ecosystem and Web3 game infrastructure.
Mabrex also said it will establish a global GTM (Go-to-Market) strategy with Microsoft to expand its brand within the Web3 game market. Min Ju-hong, head of Microsoft's gaming division in Korea, said, `The collaboration with Mabrex will be a good example of Microsoft's Azure-based cloud and AI technology showing positive synergies with the global Web3 gaming industry,' adding, `We plan to cooperate from various angles, including technical support as well as marketing and ecosystem expansion.'
Hong Jin-pyo, CEO of Mabrex, said "This collaboration is expected to be a strategic partnership that sets a new standard for Web3 game publishing, beyond just introducing technology."With Microsoft, we will build a competitive MBX ecosystem in the global Web3 game market."
Meanwhile, Mabrex said it plans to strengthen its lineup by onboarding global web3 games of various genres, such as 'MOBA' and 'Critica' in the Mabrex ecosystem in the second half of this year, and continue to collaborate with global blockchain platforms such as Immutables to improve publishing capabilities.
This article was translated by Naver AI translator.
