Cured with a product I came across...Health Information Advertising Alert
Oct 31, 2025
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According to the institute, health information ads disguised as experience generally suffered from pain or obesity, but the hospital couldn't solve it, and I looked up the paper and found no wayIt starts as if providing health information in a way, and is characterized by naturally advertising specific health foods or medical devices, saying, "'I was cured with a product I accidentally discovered during that time.'"
These posts do not have advertising marks and appear to be personal experiences and advice, but in reality, they are often commercial advertisements or sponsorship information that violate the Marking Advertising Act, so special attention is required.
These health information advertisements are spreading in various fields such as diet, digestive diseases, women's health, and skin diseases, and some are abused as a means of promoting products or procedures that have no medical basis. In particular, the damage may be even greater for the elderly or vulnerable groups such as the disabled, who have relatively low health information comprehension skills (health literacy).
According to the 2024 medical advertisement self-deliberation organization monitoring results, illegal medical advertisements disguised as voluntary reviews account for 31.7% of all illegal medical advertisements.
The institute stressed that false advertising posts disguised as health information could harm public health, and that the authenticity should be carefully judged after checking the basis of the information. In addition, it was recommended to actively utilize the 'Health Information Post Guidelines' when using health information, and use the correct health information through five rules: ▲ source identification, ▲ purpose identification, ▲ date identification, ▲ comparison and review, and ▲ reasonable doubt.
Kim Heon-joo, Director of the Korea Health Promotion Development Institute, said, "Health information advertisements in the form of personal experiences hidden from commercial purposes are likely to be accepted or shared as true as they are easy to gain consumer trust, and spread rapidly." The institute will continue to strengthen its monitoring and response system to identify and block health risk information early and to quickly provide the correct health information that the public can trust" he said.
This article was translated by Naver AI translator.
