Downey Launches White Tea Textile Softener With Clean, Pure Fragrance
Oct 30, 2025
For consumers who want a scent differentiated from the existing fabric softener, P&G Downey Korea will launch a 'downy fabric softener white tea" that contains clean and luxurious scents like a five-star hotel.
Downey Textile Softener White Tea is the latest in Downey's collection of seven-day fragrances' presented in collaboration with world-renowned Perfume Maison. After a professional perfumer's touch, it was created with the concept of 'clean and pure scent like a five-star hotel lobby'.
This product is characterized by a delicate fragrance combination that combines a refreshing and clear feeling like a herb, away from the usual floral and powdery scents. Following the fresh first scent consisting of green leaves and neroli, the scent of fioni, freesia and soft musk is combined, so you can enjoy a clean and elegant scent as if you are staying in a luxury hotel in your daily life.
In addition, the scent formula of Downey's own is applied in the same way as the existing perfume collection products, so the scent lasts for up to seven days even after using a high-temperature dryer. Microplastics, petroleum surfactants, 6 preservatives, and 11 allergy-causing ingredients are not added, so they can be used without burden.
To commemorate the launch of the new product, Downey will hold various promotions through Naver Downey's official mall.
Downey Textile Softener White Tea is the latest in Downey's collection of seven-day fragrances' presented in collaboration with world-renowned Perfume Maison. After a professional perfumer's touch, it was created with the concept of 'clean and pure scent like a five-star hotel lobby'.
This product is characterized by a delicate fragrance combination that combines a refreshing and clear feeling like a herb, away from the usual floral and powdery scents. Following the fresh first scent consisting of green leaves and neroli, the scent of fioni, freesia and soft musk is combined, so you can enjoy a clean and elegant scent as if you are staying in a luxury hotel in your daily life.
In addition, the scent formula of Downey's own is applied in the same way as the existing perfume collection products, so the scent lasts for up to seven days even after using a high-temperature dryer. Microplastics, petroleum surfactants, 6 preservatives, and 11 allergy-causing ingredients are not added, so they can be used without burden.
To commemorate the launch of the new product, Downey will hold various promotions through Naver Downey's official mall.
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This article was translated by Naver AI translator.
