From chicken and beer to K-pop EDM...2025 Chimacfest will heat up the local area
Oct 10, 2025
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A joint venture between Chamcom USA and LinkOne, 'CHIMAC-FEST LLC' will hold the '2025 CHIMAC-FEST with K-Food Expo' at Westminster Mall in Orange County, California from the 10th to the 12th.
This event will feature chicken and beer, as well as various Korean foods, desserts, convenience foods, and K-beauty products in one place, and will be held as a complex festival where you can experience Korean culture with your five senses beyond simple food events.
There will be a variety of programs, including Korean culture, K-pop EDM live, special booths introducing local specialties and tourism contents, and you can also enjoy the experience contents of 'How to Make So-Mak' and 'Convenience Store Recipes', which are drawing attention on SNS.
In particular, a number of K-food and K-beauty brands, including Hite Jinro, Korea's leading beer company, will participate in the event.
As the main sponsor, Hite Jinro will set up a large booth, introduce a beer lineup, and directly deliver the deep taste and brand value of Korean beer to U.S. consumers.
In addition, chicken brands and convenience food and dessert companies will also hold product sales, tasting, and experience events at the site to check local consumers' reactions in real time. K-beauty brands use it as an opportunity to increase their competitiveness in the global market through sample presentations and demonstrations.
An official from Chamcom USA said, "K-food has been introduced indirectly at Asian food festivals in the United States, but there have been no large-scale festivals directly interacting with local consumers"This Chimacfest will be a new K-Festival export model that conveys the taste, culture, and locality of Korea together."
In addition to the event, major brands such as Pura Chicken, Witch Chicken, Rice Chicken, Bones Chicken, Insuen Beer, Harim, Raon, Black Hwadang, Raw Makgeolli, Honey Me, APR, U.S.A. Tour, Heemo Sushi, Inssa, Wow Youme, Leaders Cosmetics, Jayone, Shin Hae-hwan, NAVYZ, K-SBC, Vita Health 365, Glampam, Gochugang, Mr. Potato, Tamnada, Jeju, RainFM, T-order will participate.
또한 PEACH, ELIANA, POLAR BEARS, DJ CHEN, K.Top K-pop EDM DJs such as GIANNI and ROXY PERRARI will stage to further boost the festival's enthusiasm.
This article was translated by Naver AI translator.
