How Ko Yoon-jung gives a good impression...Samyangsa's Refreshing Hwan Reveals Our Refreshing Exchange
Oct 31, 2025
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This is the teaser video of the second half of the advertisement 'Our Refreshing Hwan' of the hangover relief brand 'Fresh Hwan' released by Samyang Corporation on the 31st.
The video, which focuses on helping customers in their 20s, the core target of Shinchak-hwan, have an emotional bond with the brand, is a realistic story of young men and women who feel favored with each other, especially using 'Love', which is the interest of young people in their 20s.
The commercial is divided into two episodes based on the core copy 'All dramas start from here'. In one episode, actor Ko Yoon-jung appears, showing the excitement of the moment when she develops into a relationship by feeling favored by her long-time friend and giving a refreshing exchange. In another episode, on the contrary, the other person gives Ko Yoon-jung a refreshing exchange as a sign of favor.
As such, the advertisement is an item to convey one's heart to a likable partner, and it shows the story that there is Shin Hae-hwan at the beginning of the two men and women becoming lovers, meaning that Shin Hae-hwan will communicate emotionally with customers.
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Samyang Corporation will run the 'Welcome Calling Night' event from this day to the end of November to commemorate the advertisement on-air. It is designed so that if you call a number that is released in event advertisements such as Instagram, a sweet voice message from Ko Yoon-jung flows out so that you can actually experience the excitement in the advertisement. Among the participants in the event, 500 people who wrote their expectations for the main episode by commenting on the YouTube teaser video will be selected, and two kinds of Shinchakhwan Stick Zero will be given one box (10 pieces) each.
Park Sung-soo, head of Samyang Corporation's H&B business PU, said, `I think that Shin Hae-hwan, who has been loved by consumers in their 20s for a long time, is meaningful only when it exists in their culture, so this CF focused on the story of the youth in their 20s rather than the products.' `In the future, Shin Hae-hwan will continue to become a representative hangover brand that communicates with young customers.'
This article was translated by Naver AI translator.
