Korean Wave Meeting AI, My Style's Kiosk, and Overseas Markets are also paying attention
Oct 24, 2025
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Korean AI technology company 'My Style' announced that its AI experience kiosk is attracting attention in overseas markets.
My Style emphasized that it aims to be 'Experience is sales' as a new store marketing tool that leads to direct experience of Korean Wave contents and at the same time purchases.
Recently, My Style AI Kiosk installed at Mom's Touch in Harajuku, central Tokyo, gave customers a customized experience opportunity to recommend the most suitable K-fashion style or K-beauty makeup by analyzing their faces, skin tones, and body types. It also provided a simulation function that allows you to experience the popular K-pop star style virtually.
Customers have experienced various experiences through AI kiosks during waiting times, finding a style that suits them and taking pictures, and aiming for natural viral marketing effects through SNS sharing functions. A local store official said "With the installation of MyStyle Kiosk, the store expects a 15% to 20% increase in sales in the initial month"In the future, we aim to experience more than 60% of Hallyu contents and 30% of sales conversion after experience." he said. TBS, a local Japanese journalist, introduced technology and ideas.
Other overseas markets are also interested in my style AI kiosks. The MyStyle Kiosk, installed at Korea360, the Korean Wave Experience Center in Dubai, provides a space for local visitors to experience K-beauty and K-fashion firsthand and helps spread the Korean Wave in the Middle East market.
As such, My Style's AI kiosk goes beyond simple devices and is positioned as a powerful sales promotion tool for brands to communicate directly with customers and connect with experiences and purchases, the company stressed.
In addition, in the case of Himo, which supplies custom wigs to customers, it provides an AI solution that allows users who are difficult to actually wear them to experience various wigs that suit me. By utilizing kiosks and Android pads equipped with self-developed technologies in stores, customer stays have increased by an average of 2.4 times, and the conversion rate of product purchases has also increased. In addition, various events such as Hyundai Department Store, tvN, and TVing also showed the response of visitors who experienced AI kiosks through SNS, increasing brand awareness and customer satisfaction, My Style said.
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CEO of MyStyle Lee Yong-gyun said, "Innovative solutions that can simultaneously increase sales and brand loyalty by converting Hallyu into a customer's 'Experience' away from a simple means of publicity, and the number of introduction inquiries is steadily increasing as companies can expect faster cost recovery and marketing effects compared to their initial investment at the same time."
As such, My Style's AI kiosk increases opportunities and sales of Hallyu through events at its headquarters' direct stores or stores where foreigners from the fashion, beauty, and restaurant industries have a lot of inflows, while Korean-oriented general stores with small venues can provide various photo services using their brand models or characters by taking pictures to preserve pleasant dining out and shopping scenes using Android pads, the company said. In addition, My Style emphasized that it aims to naturally lead to sales while experiencing brands indirectly, such as being able to promote the IP and characters of the game using kiosks.
CEO Lee Yong-gyun said, "MyStyle provides customized UI and content composition for each customer, multilingual support, real-time product customization, and event linkage to provide a solution optimized for the establishment and operation of unique marketing strategies for each brand."Inquiries and collaboration discussions are actively underway in various global markets such as Japan, Vietnam, the United States, and Europe."
This article was translated by Naver AI translator.
