Tattooing a one-year-old baby's arm and setting his body on fire...Extreme Online Challenge Public Anger
Oct 31, 2025
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These are videos that appear in an online challenge contest hosted by a famous Russian influencer.
According to foreign media such as The Sun, Russian influencer Mellstroy (real name Andrei Burim), who has more than 7.6 million followers on social media platforms, recently held a unique challenge to promote online casinos.
Participants will get an opportunity to receive 5 million rubles (about 90 million won) worth of apartments if they upload a video including his casino link.
However, the controversy grew as participants took extreme actions for the prize money.
Some people tore their passports or tattooed 'Mellstroy Game' on their faces, and there was even an incident where a 17-year-old girl set herself on fire.
The most shocking example was a couple holding a tattoo machine on the arm of a one-year-old baby and carving the phrase 'Mellstroy Game'. The baby in the video cried in pain.
The parents said "We have been living on monthly rent for three years and are suffering from debt. I really want to get an apartment"I decided to tattoo the child to surprise Meltroi."
The video quickly spread online immediately after its release, sparking controversy over child abuse, and many netizens called for a police investigation. As the controversy grew, the couple explained that it was a staged video, saying "It's not an actual tattoo, but it was drawn with a pen." In an interview with local media, the mother did not tattoo the child. It was just acting."
Russian authorities said they are currently investigating the parents.
Overseas netizens are saying, `It's crazy. I can't believe you're using a child as a means of making money. This challenge should be eliminated and it should not appear", "It's a real squid game." be posting back-criticizing comments.
This article was translated by Naver AI translator.
