Choi Shin-kyu, CEO of the Choi Creative Lab, called the toy president, won the Hwagwan Order of Cultural Merit at the award ceremony for cultural and artistic development

Nov 10, 2025

Choi Shin-kyu, CEO of the Choi Creative Lab, called the toy president, won the Hwagwan Order of Cultural Merit at the award ceremony for cultural and artistic development





Choi Shin-kyu, CEO of Choi Creative Lab and a cultural content planner, called President of Toys, received the Hwagwan Order of Cultural Merit at the '2025 Culture and Arts Development Merit Awards' held on the 7th.

Choi, who is also the general director of the animation 'Hello Cabot', 'Turning Mecard' and 'Dinosaur Mecard' series, was recognized for his contribution to laying the cultural and industrial foundation for Korea since the 1980s by compiling animations, cartoons, characters, and games centered on toys as the first generation of K-content.




In addition, he developed 'Top Blade', 'Hello Carbot', 'Turning Mecard' as children's and youth's play culture contents, and contributed to the development of Korean contents and the globalization of Korean culture and arts by producing, airing, and linking a number of animations such as SBS TV 'White Heart Baekgu'.

CEO Choi, who has devoted more than 40 years to developing toys and contents, said "I am happy that the play culture centered on toys is recognized as one of the pillars of our culture and art. We would like to express our gratitude to toyers, cartoonists, animators and character officials who have helped us around."





This article was translated by Naver AI translator.