Hyundai Engineering & Construction Publishs Brand Book
Nov 25, 2025
Hyundai Engineering & Construction announced on the 25th (Tue) that it has published a brand book to mark the 10th anniversary of the launch of the high-end residential brand 'THH(TH)'.
Hyundai Engineering & Construction planned a brand book for customers to experience DH's philosophy, aesthetics, high-end and future orientation, and organized the essence and perfection of DH by dividing it into 'THE' and 'H'.
Under the theme of 'The Pursuit of Essence', the 'THE' part contains content that can sympathize with the uniqueness, irreplaceability, and identity of the DH brand. Essays and just introductions and timelines featuring the main color of DH, 'Pure Black', were constructed to reveal the values the brand has been pursuing. In the 'H' part, the artistic daily life, the meaning of high-end, and the direction of future housing that DH is creating under the theme of 'Journey to perfection' are revealed as contents.
It is also eye-catching that experts from each field participated to help understand DH's world view. Dr. Jung Hee-won, famous for the low-speed aging trend, sympathized with the direction of DH, which is positioned as a partner in completing the health of residents under the theme of 「House to become healthy while living」. Designer and director Jung Ku-ho, widely known as the brand 'KUHO', conveyed the value of DH with an in-depth perspective that has led the world of various works.
Artistry in everyday life, conveyed by world-class architectural and space experts in writing and sketching, is also a key element that symbolizes DH. Architects who participated in the design of DH LeBlanc will continue to lead the paradigm of connecting cities, people, and nature, with a sketch drawn by himself "The past 10 years of DH have been a journey that has newly defined Korea's high-end residential culture" reported the wind. DH Honor Hills, DH collaborated with Hyundai Engineering & Construction in Edelui, DH Daechi, space artist 'Sinta Tantra'DH is a brand that organically combines architecture, landscaping, and art to complete it as one."I deeply felt that I respected the artist and understood the value of the work."
It is also characterized by three-dimensionally delivering the brand experience with the voices of customers who actually live in the DH complex. Residents expressed sympathy for DH's differentiated values, saying, `It is a place where every moment of stay becomes special, and a brand that provides space and experience that takes life to the next level.'
Hyundai E&C also put a lot of effort into the design of the DH brand book. Designer Ham Ji-eun, who won the 'Korea's Most Beautiful Book' for the last two consecutive years, participated in the production of the brand book and completed DH's colors and perfect details in visual language. In addition, photographer Jeong Melmel, who is currently active, participated, and sensuous space photos and images were also included in the brand book.
The DH brand book is sold through commercial bookstores along with the "Apgujeong Hyundai Heritage Book" published in June. It is the first attempt in the industry that a brand book dealing with residential brands is published in a series and actually distributed.
Meanwhile, Hyundai Engineering & Construction is developing various brand heritage projects to inherit and develop residential philosophy, identity, and customer-centered values, and through this, it plans to expand the field of communication and empathy.
Hyundai Engineering & Construction planned a brand book for customers to experience DH's philosophy, aesthetics, high-end and future orientation, and organized the essence and perfection of DH by dividing it into 'THE' and 'H'.
Under the theme of 'The Pursuit of Essence', the 'THE' part contains content that can sympathize with the uniqueness, irreplaceability, and identity of the DH brand. Essays and just introductions and timelines featuring the main color of DH, 'Pure Black', were constructed to reveal the values the brand has been pursuing. In the 'H' part, the artistic daily life, the meaning of high-end, and the direction of future housing that DH is creating under the theme of 'Journey to perfection' are revealed as contents.
It is also eye-catching that experts from each field participated to help understand DH's world view. Dr. Jung Hee-won, famous for the low-speed aging trend, sympathized with the direction of DH, which is positioned as a partner in completing the health of residents under the theme of 「House to become healthy while living」. Designer and director Jung Ku-ho, widely known as the brand 'KUHO', conveyed the value of DH with an in-depth perspective that has led the world of various works.
Artistry in everyday life, conveyed by world-class architectural and space experts in writing and sketching, is also a key element that symbolizes DH. Architects who participated in the design of DH LeBlanc will continue to lead the paradigm of connecting cities, people, and nature, with a sketch drawn by himself "The past 10 years of DH have been a journey that has newly defined Korea's high-end residential culture" reported the wind. DH Honor Hills, DH collaborated with Hyundai Engineering & Construction in Edelui, DH Daechi, space artist 'Sinta Tantra'DH is a brand that organically combines architecture, landscaping, and art to complete it as one."I deeply felt that I respected the artist and understood the value of the work."
It is also characterized by three-dimensionally delivering the brand experience with the voices of customers who actually live in the DH complex. Residents expressed sympathy for DH's differentiated values, saying, `It is a place where every moment of stay becomes special, and a brand that provides space and experience that takes life to the next level.'
Hyundai E&C also put a lot of effort into the design of the DH brand book. Designer Ham Ji-eun, who won the 'Korea's Most Beautiful Book' for the last two consecutive years, participated in the production of the brand book and completed DH's colors and perfect details in visual language. In addition, photographer Jeong Melmel, who is currently active, participated, and sensuous space photos and images were also included in the brand book.
The DH brand book is sold through commercial bookstores along with the "Apgujeong Hyundai Heritage Book" published in June. It is the first attempt in the industry that a brand book dealing with residential brands is published in a series and actually distributed.
Meanwhile, Hyundai Engineering & Construction is developing various brand heritage projects to inherit and develop residential philosophy, identity, and customer-centered values, and through this, it plans to expand the field of communication and empathy.
|
This article was translated by Naver AI translator.
