Kombucha x Makgeolli...Tizen and Seoul Longevity Introduce Tizen Kombu Tea, a new concept fermented liquor aimed at young people
Nov 12, 2025
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TEAZEN Co., Ltd., a fermentation company, introduced a new concept of fermented liquor 'Tizen Kombucha Lemon' with Seoul Jangsu Co., Ltd. (hereinafter referred to as Seoul Jangsu).
By combining traditional fermented liquor with kombucha, which is drawing attention as a 'wellness drink', it reinforces the healthy image of makgeolli and reflects the 'light drinking' trend of the MZ generation.
'Tizen Kombuchaju Lemon' is a light makgeolli made with kombucha, which is characterized by a good combination of the freshness of kombucha and the softness of makgeolli. The fresh flavor of kombucha lemon was added to the soft fermentation of makgeolli to complete a fresh and refreshing drinking feeling.
Through this new product, Tizen and Seoul Merchants expanded their potential as a `healthy fermented liquor' and a trendy liquor" beyond the 'traditional liquor' image of makgeolli. The depth of fermentation and the freshness of lemons are harmonized to provide a new makgeolli experience that combines carbonation and fresh acidity while maintaining the original softness of makgeolli. In particular, the milky and refreshing sweetness of 'Tizen Kombucha Lemon', completed by the post-fermentation phenomenon of raw yeast made in Kombucha, can experience perfect harmony with spicy food.
"Tizen Kombucha Lemon" is a low-dodge concept with 4% alcohol content that can be enjoyed without burden, and is expected to appeal particularly to the "Sober Curious" generation, which has recently reduced alcohol consumption or aims for healthy drinking.
In addition, in line with the increasing single-person consumption and small-capacity trend, a compact 480ml small-capacity PET container was applied for the first time in makgeolli, making it easy to enjoy anytime, anywhere. It is released first around major convenience stores nationwide, increasing accessibility in everyday life, and enjoying it lightly at a reasonable price range of 2,000 won.
A Tizen official said "As a fermentation expert, Tizen has continuously developed and introduced kombucha-based products such as non-alcoholic high balls and milk-based kombucha yogurt." This product, which was created through collaboration with Seoul longevity, is also a product that actively reflects the needs of young consumers seeking health flares, and "We will continue to create new trends through constant product development that reflects the needs of customers in the future."
This article was translated by Naver AI translator.
