Lotte Theater introduces Korea's first AI-automated glasses commercialization service...From the 17th of next month, King's Boots

Nov 12, 2025

Lotte Theater introduces Korea's first AI-automated glasses commercialization service...From the 17th of next month, King's Boots



Lotte Theater, Korea's first musical theater, announced that it will introduce subtitle glasses as a commercial service for the first time in a large theater in Korea.

Lotte Theater will launch a subtitle glasses rental service that provides the only voice recognition subtitle AI transmission service in Korea and introduce a customized viewing environment for performances. With the introduction of subtitle glasses, it is expected that not only foreign audiences who are interested in K-musical but also deaf people can enjoy the performance without restrictions, providing an opportunity for broader cultural enjoyment. The subtitle glasses service has been operated on a trial basis in Daehak-ro Small Theater and some performances, but this is the first time that it has been commercialized for the general audience in a large theater.

The subtitle glasses presented by Lotte Theater with Expert INC are a technology that recognizes musical lines in real time and projects multilingual subtitles onto glasses lenses to minimize distraction. By recognizing the stage and subtitles at the same time, the audience can fully concentrate on the flow of the play, and through multilingual subtitle support, foreign audiences can vividly feel the excitement and emotion of the performance without a separate device. It is expected to provide a more comfortable and familiar viewing experience to the younger generation who are accustomed to enjoying content with Korean subtitles and present a new paradigm of performance viewing culture.




Caption glasses will be introduced from the musical 'Kingki Boots', which will be performed at the Lotte Theater on December 17, and can be rented on the Lotte Theater website and on-site.

Yoon Se-in, head of Lotte Culture Works' live business team, said "As musical is the most important genre, subtitle glasses were introduced to create a viewing environment where anyone can be equally immersed."It will be a meaningful attempt to allow more audiences to enjoy the performance freely."






This article was translated by Naver AI translator.