Red, Purple, Green...Color foods that make your eyes and mouth happy are popular
Nov 11, 2025
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The variety of colors, such as red, yellow, and green, of vegetables and fruits that make up color food is due to the abundance of 'Phytochemical' in the food.
Phytochemicals are physiologically active compounds synthesized in plants such as vegetables and fruits, and the unique color of each food appears due to specific phytochemicals such as lycopene, anthocyanin, and carotenoids. It plays an important role in diet as it is beneficial to health such as antioxidant, anti-inflammatory, immune promotion, and anti-aging.
Such color food is gaining popularity as more consumers try to manage their health through diet.
Sales of related products are also on the rise in home shopping.
According to GS Shop, cumulative orders for 'Donsimon Tomato Juice' introduced at the end of June and 'Highland Tomato Juice' launched at the end of July exceeded 3 billion won as of the end of October. Tomatoes are a representative red food rich in lycopene, and antioxidants help maintain health. These products have been sold out since the first broadcast, and continue to be so popular that each broadcast has a 20-30% higher performance than the target. Customer interest is also high enough to rank first and second in home shopping channel ratings.
'Purple Food' is also popular. GS Shop's broadcast in August and October of 'Vita Fruit Canadian Wild Blueberry' sold out both times. Blueberries are rich in antioxidants such as anthocyanin and polyphenols, which are known to help suppress cell damage and maintain blood vessel health.
GS Shop will also introduce a series of green and orange food products in line with the consumer trend of taking care of health through diet.
First of all, on November 13th 'Baek Ji-yeon's broadcast, 'Holberry Super Green Salad' will be launched. It is a 'Green Food" product that preserves nutrition with a freeze-drying method that does not heat-treat green vegetables such as organic kale, cabbage, broccoli, and celery. You can easily consume nutrients unique to green vegetables such as polyphenols of kale and sulfolaphane of broccoli, and can easily enjoy them in water or juice in the form of a stick-type powder.
Then, on November 14th, the broadcast of the 「So Yoo Jin Show」 will broadcast the orange food product 'Boneld Carrot Juice'. It is a 100% juice with about 16.7 carrots (based on 150g) in a 1,000ml bottle, and contains abundant nutrients such as beta carotene, vitamin A, and vitamin C by grinding the whole skin to the root without additives.
A GS Shop official said, "These days, consumers are used to color food to the extent that they think of nutrients just by looking at colors. We will help customers eat healthy and colorful food using various raw materials."," he said.
This article was translated by Naver AI translator.
