Women's Clothing Return Rate Up to 80%…Merchants respond with A4 paper size tags
Nov 14, 2025
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According to Chinese media such as ChinaNet, consumers who recently purchased clothes at Chinese online shopping malls posted a certified photo on social media that they received an A4 paper-sized 'extra-large tag'.
The tag has the phrase 'No return or exchange when the tag is removed' written in black bold, and is more than four to five times larger than a general clothing tag.
This 'ultra-large choice' is known as a countermeasure by merchants to prevent some consumers from exploiting the '7-day unconditional return' system. According to local media in China, the average return rate of women's clothing reaches 50 to 60%, and in live commerce, it sometimes rises to 80%.
Sellers are complaining of damage as more and more consumers buy clothes, wear them on trips or gatherings, take pictures, and return fashionable clothes for 'authentication shot' and return them for 'not the right size'. It is said that there are even cases of returning long-worn underwear by turning it into a new product.
As a result, some sellers are making returns difficult by attaching 'ultra-large tags' or 'password locks' on their clothes.
Experts pointed out that in the end, this could lead to additional costs and be passed on to consumers.
It also emphasized that the market economy is essentially based on 'trust', and that only when both merchants and consumers keep trust will transaction efficiency increase and cost decrease.
Some say that e-commerce platforms should take responsibility.
The platform should take measures such as subdividing return criteria and deducting credit scores or limiting account functionality for malicious return consumers.
This article was translated by Naver AI translator.
