Hyundai Engineering & Construction presents residential direction through video of the birth of premium housing
Hyundai Engineering & Construction announced on the 9th (Tue) that it has released a video of on its official YouTube channel 'Magazine H'. It is the third brand documentary 'HDEC Original' series produced by Hyundai Engineering & Construction after and , which were introduced in 2023.
Hyundai Engineering & Construction Co., which established the "First annual order exceeding KRW 10 trillion" this year, has produced a video to shed new light on the role of leading Korea's residential culture for more than half a century and to suggest the direction of future premium housing.
summarized over time how the standards of premium housing have been formed and developed through major projects of Hyundai Engineering & Construction such as Yeouido pilot apartment, Apgujeong Hyundai apartment, and skyscrapers, high-end, and hyper-end housing.
The video starts from 'Yeouido Demonstration Apartment', which is evaluated as Korea's first planned complex in the 1970s. Yeouido pilot apartments, which were groundbreaking at the time, such as the introduction of toilets in households and central heating, created a turning point in Korea's residential culture, and the design of a unit living environment was an opportunity to fundamentally change the lifestyle of Koreans.
Born in 1976, 'Apgujeong Hyundai Apartment' is introduced as a prototype of a Korean-style luxury apartment that combines location, complex composition, and quality of life. At that time, living in Apgujeong Hyundai Apartment was considered a symbol of the chosen people. A new era has opened in which space explains social status and identity, and Apgujeong Hyundai Apartment has become the starting point for imprinting the concept of 'premium housing' in our society.
In the 2000s, high-rise housing was introduced in earnest through up to 69 floors of 'Mokdong Hyperion', and the residential culture reached a new turning point in expanding into a vertical city. Mokdong Hyperion is evaluated as the first residential project to establish the formula 'ultra-high = premium', with advanced structural systems and technology that enables stable and comfortable living in high-rise buildings.
The high-end brand 'TH', which emerged in the 2010s, is introduced as a representative example of shifting the standard of premium housing from price and area to brand and life experience. DH presented the brand itself as a life experience by integrating residential elements such as architecture, design, security, and community, emphasizing that the standard of premium has been extended not only to asset value but also to everyday dignity.
In addition, Hyundai Engineering & Construction's hyper-end project symbolically shows how the standards for top-end housing in the country are expanding. PH129's 'Scarcity (previous-generation penthouse)'; Etherno Cheongdam's 'Artistry (design application of world-class architects)'; and Aper Han River's 'harmony with nature (Han River, Yongsan Park)' presented a new value system for premium housing.
is not just a residential brand promotion material, but a documentary that interprets the background and meaning of the changes in residential culture by participating outside figures in various fields such as architects, sociologists, and urban renovation experts. In particular, interviews with officials and experts who participated in the construction of Apgujeong Hyundai Apartment were also included, adding depth and trust to the content.
Hyundai Engineering & Construction Co., which established the "First annual order exceeding KRW 10 trillion" this year, has produced a video to shed new light on the role of leading Korea's residential culture for more than half a century and to suggest the direction of future premium housing.
The video starts from 'Yeouido Demonstration Apartment', which is evaluated as Korea's first planned complex in the 1970s. Yeouido pilot apartments, which were groundbreaking at the time, such as the introduction of toilets in households and central heating, created a turning point in Korea's residential culture, and the design of a unit living environment was an opportunity to fundamentally change the lifestyle of Koreans.
Born in 1976, 'Apgujeong Hyundai Apartment' is introduced as a prototype of a Korean-style luxury apartment that combines location, complex composition, and quality of life. At that time, living in Apgujeong Hyundai Apartment was considered a symbol of the chosen people. A new era has opened in which space explains social status and identity, and Apgujeong Hyundai Apartment has become the starting point for imprinting the concept of 'premium housing' in our society.
In the 2000s, high-rise housing was introduced in earnest through up to 69 floors of 'Mokdong Hyperion', and the residential culture reached a new turning point in expanding into a vertical city. Mokdong Hyperion is evaluated as the first residential project to establish the formula 'ultra-high = premium', with advanced structural systems and technology that enables stable and comfortable living in high-rise buildings.
The high-end brand 'TH', which emerged in the 2010s, is introduced as a representative example of shifting the standard of premium housing from price and area to brand and life experience. DH presented the brand itself as a life experience by integrating residential elements such as architecture, design, security, and community, emphasizing that the standard of premium has been extended not only to asset value but also to everyday dignity.
In addition, Hyundai Engineering & Construction's hyper-end project symbolically shows how the standards for top-end housing in the country are expanding. PH129's 'Scarcity (previous-generation penthouse)'; Etherno Cheongdam's 'Artistry (design application of world-class architects)'; and Aper Han River's 'harmony with nature (Han River, Yongsan Park)' presented a new value system for premium housing.
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This article was translated by Naver AI translator.
