Longform is now more popular than shortform...An excuse-kyo award ceremony → It will be released at a long time?

By Jaewan, Ko

Dec 25, 2024

Longform is now more popular than shortform...An excuse-kyo award ceremony → It will be released at a long time?



From 'Punghyanggo' to 'Pinggye High School Awards', the long form is rising.

The YouTube channel 'DdeunDdeun' opened a new horizon for long-form content, raising expectations for its 2025 performance.

'DdeunDdeun' has recently shown overwhelming results not only in terms of buzz but also in terms of views, with the introduction of the spin-off contents of the `The 2nd Exemplary Awards' and 'Pingyego', which settle the year-end of 'Pingyego'.




'Punghyanggo' is a no-app travel entertainment show that originated from actor Hwang Jung-min's slip of the tongue. It features a realistic travel story of four people, Yoo Jae-seok, Hwang Jung-min, Ji Seok-jin, and Yang Se-chan, who have no intervention from the production team. The first episode of 'Wind Hyanggo' surpassed 10 million views in less than a month after its release, while the total number of views on content related to the wind Hyanggo reached 30 million views.

In particular, 'Punghyanggo' has captured the buzz of YouTube by posting a number of related articles on various online communities and social media, following each episode's rapid rise in popularity. Subscribers feel like they have enjoyed a trip together. I can feel the charm of the cast that I didn't know", "Content of the Year that gives not only laughter and emotion but also healing is pouring out favorable reviews."

Longform is now more popular than shortform...An excuse-kyo award ceremony → It will be released at a long time?
'The 2nd Examiner and Awards Ceremony' is also receiving heated responses upon its release. Twenty-five members of this year's "Pingyego" team appeared and had a lot of fun, and the content also exceeded 4.5 million views in three days of its release amid a steep increase. Since Sunday morning, subscribers have been enthusiastically responding to such things as "The Only Awards in Korea with 150,000 viewers in real-time" and "The Most Viewable Awards in Korea" and "We cried and laughed together while listening to the acceptance speech."




As such, 'DdeunDdeun' continues to expand the content, starting with 'Pingyego' and is loved a lot. Amid the evaluation that it has opened a new horizon for long-form contents, such as the 2nd "Excuse and Award Ceremony" with a running time of 2 hours and 17 minutes, and the "Funghyanggo" with all episodes about 1 hour and 40 minutes, we are looking forward to seeing what other well-made contents will be introduced in the new year.

Meanwhile, 'DdeunDdeun' will release 'Windhyanggo Unreleased Chat Playlist' at 9 a.m. on the 29th, continuing the lingering effects of 'Windhyanggo'.






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