"MZ Lines Up" Sungsimdang Strawberry Siru Cake, Let's Change Its Name, Sales Explodes
Feb 12, 2025
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Various bakers leading the Korean bread trend were introduced in the SBS documentary 'SBS Special - The Bread' Part 1 'Soldout' aired on the 11th. The broadcast, in which actor Jang Na-ra participated as a presenter, highlighted the hottest bread trend in recent years and the secret of a successful bakery.
Bagels, which have recently emerged as 'Popular Bread', were mentioned on the show. Food content director Kim Hye-jun analyzed that `The hottest bread these days is by far bagels,' `Unlike in the past, various ingredients have begun to enter the bagels.' In particular, the introduction of 'Kimchi Bagel', which aims at the taste of Koreans, drew attention. CEO Cheon Hong-won, who developed it, said, `I searched for ingredients in traditional Korean markets and researched constantly to make bagels that suit our taste""I wanted to break the mold and make our own bagel." In the end, he tried to differentiate himself by using a firewood.'
His challenge was a success. It is found that it currently operates three stores nationwide, and its monthly sales reach about 800 million won. He "We have recorded about 8 billion won in sales this year"And yet "I don't have money because I'm 100% reinvesting now."
Meanwhile, Daejeon's specialty 'Sungsimdang' also appeared on the broadcast, drawing attention. In particular, 'Strawberry Siru Cake', which is gaining explosive popularity among the MZ generation, was introduced, drawing attention from viewers. Seongsimdang is currently located on the first floor of Lotte Department Store in Daejeon, and is so popular that a long queue is formed from dawn every day.
Lim Young-jin, the leader of Sungsimdang, said "The bakery that started when I was a father has already been over 50 years old""The place where I started the Jinbread business with a single pot has grown into what is now Seongsimdang," he recalled." The story behind the birth of the strawberry siru cake has also been revealed. He was originally named 'Strawberry Chocolat Cake' but sales were low. Since then, sales have skyrocketed after changing the name to 'Strawberry Siru Cake'""I feel grateful for my wife who came up with the idea of changing her name."," he said.
CEO Lim said, "I am touched every time I see customers coming to buy bread in line from early in the morning.""I will continue to make better bread so as not to disappoint those expectations."I vowed.
mj.cho@sportschosun.com
