Lee Je-hoon, the technique of negotiation that captured both reason and emotion..Starting a KRW 11 trillion procurement project
Mar 10, 2025
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In the second episode of JTBC's Saturday-Sunday drama 『The Art of Negotiation』 (written by Lee Seung-young, directed by Ahn Pan-seok), Yoon Jun-no (Lee Je-hoon) and the M&A team succeeded in selling the Kathy Kauin construction of the Kathy Kauin Group, taking care of both profits and justification, giving a thrilling catharsis. As a result, the ratings of the second episode have been on a steep rise, recording 6.3 percent in the Seoul metropolitan area and 6.1 percent in the country." (Based on Nielsen Korea's paid households)
Yoon Jun-no, who accepted the request of Chairman Song Jae-sik (Sung Dong-il), who calls for a double-digit bid price in exchange for the sale of Sanin Construction, immediately grasped the present value of Sanin Construction and began to prepare for bidding in earnest. However, Lee Hoon-min (Yoon Je-moon), the president of Sanin Construction, was a close aide to Ha Tae-soo (Jang Hyun-sung), who stood at Yoon Jun-no's counterpoint, so he foresaw a difficult journey.
Nevertheless, Yun Juno and the M&A team began touring the apartments that were undergoing reconstruction projects themselves to find out the risks of industrial construction. Chungryeol Apartment, which spent a lot of money to push for reconstruction a long time ago but fell into a state of stagnation because it did not get the consent of the residents, is likely to act as a risk factor for lowering the bidding price.
In particular, Seo Chun-nyeon (Kim Young-ok), one of the remaining residents in Chungryeol apartment, stubbornly insisted that he would not agree to reconstruction despite any persuasion, causing doubts. Yoon Jun-no, who was looking closely at the documents, confirmed that the name of the contractor and the resident's name were different in the sales contract, and found that Seo Chun-nyeon was unable to leave the apartment because of the contractor's grave in the back of the apartment.
At the same time, bidding competition among companies that wanted to acquire and merge Sanin Construction was also on fire. When the team members' faces were full of water when they were checking the bid price, which did not change significantly from the expected market price of 6.5 trillion won, Binium D&I surprised everyone by offering more than 7.9 trillion won.
Based on this, Yun Juno, who decided to sign an acquisition and merger agreement with Bium D&I, induced the increase in the acquisition amount on the condition that it would solve the risk of rebuilding Chungryul apartments. With the help of the vice president of Kansin Construction, who remained in Chungryeol's apartment, Yoon Jun-no won 8.5 trillion won from Bium D&I.
Yun Juno delivered the results of the negotiations to Lee Dong-joon (Oh Man-seok), managing director, and Lee Dong-joon ended the acquisition and merger agreement with the approval of Chairman Song Jae-sik. Seo Chun-nyeon, a resident who helped resolve the risk of reconstruction of Chungryeol apartment, was evaluated as a warm M&A by moving his grandfather's grave back to his hometown and recognizing the right to reconstruction.
Yoon Jun-ho, who opened the 11 trillion won procurement project by selling Kansin Construction, shocked Song Jae-sik by making an unexpected statement that he would buy a game company this time. Chairman Song Jae-sik also gave a wary look as if he was trying to see through Yoon Jun-no's inner thoughts, making him even more curious about his intentions.
Here, Yun Juno, who was talking to someone on the phone, raised interest by asking for "Operation", referring to a mysterious company called "Jumbo Pharmaceutical". The reason why Yun Juno talked about the operation, which means hostile M&A, and Yun Juno's true nature, which is unknown, is stimulating curiosity.
JTBC's Saturday-Sunday drama 'The Art of Negotiation' will air at 10:30 p.m. on the 15th, where M&A team leader Lee Je-hoon's unpredictable moves will continue.
lunamoon@sportschosun.com
