Lee Je-hoon, you sold the construction industry to earn 1.1 billion won..Enter the e-commerce market (technology of negotiation)
Mar 15, 2025
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In the third episode of JTBC's Saturday-Sunday drama 『The Art of Negotiation』 (written by Lee Seung-young, directed by Ahn Pan-seok), Yoon Jun-no (Lee Je-hoon), head of the M&A team of the Sanin Group, will announce his entry into the e-commerce business, causing another storm in-house.
Earlier, Yoon returned to Korea after being called by Chairman Song Jae-sik (Sung Dong-il) to revive the industrial group, which is in a dilemma with 11 trillion debts. Upon returning home, he said he would sell the largest cash cow, Sanin Construction, which faced a lot of opposition, but he carried out his plan to the end. As a result, industrial construction was sold at a higher price than the market price, and great risks were immediately avoided.
But it's too early to feel safe because there's still debt to pay. Instead of being happy with his success in front of him, Yoon Jun-ho surprised Song Jae-sik by saying that he would buy a game company rather than clean up his affiliates this time. Yoon Jun-ho's unpredictable move is doubling the excitement.
In addition, Yun Juno is showing signs of entering the e-commerce business in earnest, which is the same as the Achilles' heel of a mountain man. Until now, affiliates of the industrial group had been criticized for sluggish sales because they had continued to sell in offline stores rather than online markets. Due to the industrial structure in which subsidiaries are located under the headquarters, it is even speculated that the influence may have been influential as Chairman Song Jae-sik's opinion was absolutely important.
In addition, there is an analysis that the marketing cost of the latecomer, San-in, will be significant in the e-commerce industry, where the front-runners are already deeply established, drawing keen attention to the strategy Yoon Jun-ho will set. Attention is focusing on whether Yoon Jun-no will be able to turn the crisis into an opportunity as he did when he sold the mountain construction.
On the other hand, Lee In-ja, Ha Tae-soo (Jang Hyun-sung), a member of the mountain group who has not hesitated to reveal his antipathy toward Yoon Jun-no, is giving support to his opinion this time. I am curious about the change of heart of Ha Tae-soo, who does not like Yoon Jun-ho and the M&A team.
Lee Je-hoon's operation to break through the weakness can be found in JTBC's Saturday-Sunday drama 'The Art of Negotiation', which airs at 10:30 p.m. today (15th).
lunamoon@sportschosun.com
