Lee Jehoon broke his life character again...Unshakable charisma (the art of negotiation)
Mar 23, 2025
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Yoon Juno, played by Lee Je-hoon in JTBC's Saturday-Sunday drama 『The Art of Negotiation』 (script Lee Seung-young, director Ahn Pan-seok), is driving the popularity of the drama by showing sharp judgment and unshakable confidence at the center of the play. In the 5th episode, the M&A team, which faced a crisis due to the falling stock price of the Sanin Group, visited the headquarters of 'Shimizu' in Japan to negotiate to drive the stock price rise.
In the early days of the drama, the Sanin Group faced a situation where its stock price was lower than 100,000 won, and if the bicycle brand "Wind", which it acquired a few years ago, fails to go public, the Sanin Group is on the verge of being transferred to the Samoel Fund under the terms of put options. As a result, Chairman Song (Sung Dong-il) and Lee Sang-moo (Oh Man-seok), who are in charge of listing affiliates, as well as M&A team members, faced a crisis and were in great confusion. But Juno quickly managed to get a handle on the situation without wavering, saying, `Then we can raise the stock price in four weeks", and come up with a firm solution that requires Wind to be listed. Juno's relaxed attitude, in contrast to his bewildered teammates, once again confirmed his strong leadership. In this situation, Chairman Song also visited the M&A team himself and expressed his anger, and Juno did not panic and accelerated the problem solving. The key to Wind's listing, which Juno put forward, was the potential for success in the high-end market, and the brilliant idea not only made Song smile but also melted the tension that had reached its peak in an instant. Also, Chairman Song told Juno "Can you do it?When asked ," he answered "Yes" with a strong look, raising expectations for the solution process.
After that, the M&A team visited Park Rae-kyung (Kim Chang-wan), CEO of Wind, and decided that it would be a good chance to lower the price of carbon-based bicycles due to the nature of the brand's products, so they will go on a business trip to Japan to negotiate with Shimizu, a gear manufacturing company. Juno tries to negotiate prices by offering conditions for increasing Wind's gear orders 10 times more than before, but hears the answer that it is difficult due to the nature of the Japanese company's reluctance to change its plans. In response, the M&A team mentioned the discount rate according to the general order quantity, and Shimizu puts forward the principle, saying that "Wind is a special case". Juno asked if he could consider a general discount rate if there was no manual for a special case, but Shimizu said "We will review it positively."It made Juno agonize by giving an answer with the meaning of rejection ". To make matters worse, the negotiations are facing even more crisis after intern Choi Jin-soo (Cha Kang-yoon)'s mistake revealed that the M&A team's departure date was exposed to Shimizu. At the end of the play, Juno said to his team members, who were troubled by Shimizu's attitude of continuing to stick to the same position, "Our deadline is also the deadline over thereThe final scene, which showed a strong will, raised questions about how to implement the technique of negotiation that moves the Japanese' minds.
Lee Je-hoon also received praise from viewers for showing his attractiveness 'Clear' despite the restrained movement to express Yoon Jun-no, a character who does not reveal his ups and downs. He drew Juno's 'completed character' aspect of quick judgment and creative strategies in any negotiating situation with subtle and detailed facial expressions and calm dialogue tones, making him deeply attracted to the drama. In particular, the short and firm tone during the negotiation process and the sharp gaze that presses the opponent stand out in Lee Je-hoon's detailed acting skills. In the scene of confrontation with Chairman Song in every crisis situation, Lee Je-hoon's acting skills are also considered to be more brilliant as he closely depicts his attitude of understanding the opponent at once with strong persuasion. These details are scenes in which his efforts to create a 'Yoonju-no-nature' Lee Je-hoon are thick. In addition, Juno's appearance on a business trip to Japan, unlike domestic negotiations, listened to the local culture and quickly grasped their intentions and responded, maintaining the excitement of Lee Je-hoon by feeling his sharpness and skill. Yoon Jun-no, who Lee Je-hoon is making, is curious about what fresh countermeasures he will overcome the crisis in the future and where the end of his deep charm will be renewed in each episode.
Meanwhile, JTBC's Saturday-Sunday drama 『The Art of Negotiation』 airs every Saturday and Sunday at 10:30 p.m.
antahn22@sportschosun.com
