No. 1 place without competition...Bong Joon-ho's Mickey 17 surpassed 2 million → 11.1 billion won on the first day → Expectations to ease the ban
Mar 09, 2025
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Director Bong Joon-ho's 'Mickey 17', which was released in Korea on the 28th of last month and met the world's first audience, surpassed 1 million viewers on the 3rd, the fourth day of its release, marking a good start. According to the Korea Film Council's integrated computer network, 'Mickey 17' easily succeeded in reaching 2 million touchdowns, recording 2 million viewers as of 11:33 a.m. on the 9th, the 10th day of its release. The only new work in the theater district, 'Mickey 17', which has been in a lull since the end of the March 1 Independence Day holiday, has been at the top of the box office ever since its release, proving 'name value'.
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However, March is a market considered the worst off-season in Hollywood, and the production cost of 'Mickey 17' is set at $118 million (about 170 billion won), making it difficult for 'Mickey 17' to exceed $300 million (about 430 billion won) around the world, which is a break-even point, but given that there are no significant competitors, there are also considerable prospects for long-term box office success.
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Since 2016, the THAAD (Terminal High Altitude Area Defense) incident has unofficially led to China's unofficial ban on Korean Wave, which has stopped the release of new films by Korean directors as well as Korean films in China. Topical films were introduced through Chinese film festivals and OTT platforms, but official release was impossible. The import of foreign films from China was exclusively handled by the Chinese Warfare Group, a state-owned company under the Central Propaganda Department of the Communist Party of China, but as a result, it could not be released due to the lack of permission from the Chinese central authorities.
Although it is a ban on Korea, which was like an iron fortress, expectations are high that the atmosphere will be eased little by little with the official release of 'Mickey 17' in China. Of course, 'Mickey 17' was ostensibly classified as a Hollywood film produced by Warner Bros. in China, but it is rumored that the atmosphere is not bad given the Chinese media's move to introduce the film, which emphasizes that it is a new film by Bong Joon-ho, who represents Korea.
soulhn1220@sportschosun.com
