Lee Hye-young's main breakthrough, bestsellers and text hip marketing attempts..Release of special edition → Until wave immersion screening
Apr 10, 2025
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Based on the feature novel 'Pagu', the film 'Pagu' is invited to the world's leading film festivals, including the Berlin International Film Festival, and is receiving hot expectations from global fans for its successful imaging. The original novel 'Pagu' is a representative work of writer Koo Byung-mo, who wrote 'Wizard Bakery'Gami', and since its first publication in 2013, it has been praised for its solid narrative and strong characters such as 'The Most Unconventional Main Character in Korean Literature''The Works that Must Be Made into Films Unconditionally'. It was also selected by the New York Times '100 Notable Books' and proved to be a bestseller chosen by the world beyond Korea.
Through collaboration with the publisher Wisdom House, 'Fagua', which has been anticipated by original fans for the visualization of the novel, will introduce marketing that can immerse themselves in 'the world of killers' before its release.
On the 26th of last month, a special double-cover book using the appearance of sculptures (Lee Hye-young) and bullfighting (Kim Sung-chul) in the poster of 'Pagwa' has been released to give new visual images and increase the desire of prospective audiences to own. This edition is nationwide?It can be purchased at offline bookstores. In addition, on the 26th, Lotte Cinema World Tower will hold a 'Wave Immersion Screening' to read the prequel book 'Crash' together and watch the movie 'Wave'. The screening will be sold out immediately after the opening of the reservation, satisfying fans' desire to enjoy the expanded world view in a new way.
'Fagua' plans to release a variety of events in order to enjoy movies in the future.
Based on the novel of the same name by Koo Byung-mo, 'Fagua' is a breathtaking blood-colored confrontation between a legendary killer who has been working for 40 years in Sacred Quarantine, which deals with cockroach-like humans, and a mysterious killer who pursues him. Lee Hye-young, Kim Sung-chul, Yeon Woo-jin, Kim Moo-yeol, and Cynthia appeared, and director Mingyu-dong, who directed the series `Scary Story'`Ganshin`Herstory, took the megaphone. It will be released on the 30th.
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