Lee Je-hoon swept both domestic and overseas..Technology of Negotiation Top 5 Countries
Apr 11, 2025
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According to the weekly chart of the first week of April (March 31 to April 6) released by Asia's largest OTT platform Viu on the 11th, JTBC's Saturday-Sunday drama 『The Art of Negotiation』 ranked 4th in Hong Kong and Thailand, ranking 5th in Malaysia and Singapore, and 6th in Indonesia, making it to the top 6 in five Asian countries.
'The Art of Negotiation' is a drama about a fierce psychological battle between an M&A expert called a legendary negotiator and a team surrounding him in a corporate war. Lee Je-hoon, Kim Dae-myung, Sung Dong-il, and Jang Hyun-sung all joined the show, and director Ahn Pan-seok, who is well-known for his delicate directing such as "Secret Meeting", "Spring Night", and "Graduation", took the megaphone to complete a more immersive drama.
In Korea, it started with a 3.3% viewership rating (Nilson Korea, based on the national standard of paid households) and soared to 8.8% as of the 10th episode, and global popularity through Viu is also visible. In particular, the main character Lee Je-hoon has already secured a global fan base by topping the most watched drama in 16 countries in the Viu service area with his previous work 'Model Taxi 2'.
Meanwhile, Viu is a Hong Kong PCCW cross-regional OTT platform that introduces popular Korean content in 16 foreign countries, including Asia, the Middle East, and Africa, and currently broadcasts 'One week before I die' and 'Please Take Care of My 5 Eagle Brothers!In addition to ', new works such as 'Bani and Brothers', 'Going Palace', 'My Youth' are also scheduled to be launched.
lunamoon@sportschosun.com
