Park Hae-soo's bad acting + Roh Jung-ui's romance...Kakao Entertainment Declares to Take Control of Home turf in April
Apr 06, 2025
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Netflix series 'Bad Performance' and MBC Friday-Saturday dramas 'Bani and Brothers' that contain the crime thriller and youth romance based on Kakao Webtoon, respectively, are being released one after another, speeding up the expansion of IP synergy.
First of all, the Netflix original series 'Bad Performance' (directed by Lee Il-hyung), which was released worldwide on the 4th, is a hard-boiled crime drama about the narratives of six characters caught up in a bad performance that cannot be escaped. Based on the Kakao webtoon of the same name, intense acting actors such as Park Hae-soo, Shin Min-ah, Lee Hee-joon, Kim Sung-kyun, Lee Kwang-soo, and Gong Seung-yeon will appear. The production was jointly conducted by Sowolgwang, a film that made 'Suri Nam'The Duke', etc., Wind Pictures, which introduced 'Unmanned Diva'The Phone You Called Now', and Kakao Entertainment, which contains strong suction and narrative. The emotion lines of the complicated characters, the meticulous reversal composition, and the actors' immersive acting are combined to maximize the thrill of the thriller genre.
MBC's new Friday-Saturday drama 'Bani and Brothers' (directed by Kim Ji-hoon, scripted by Sung So-eun and Lee Seul), which will premiere at 9:50 p.m. on the 11th, will be based on the Kakao Webtoon of the same name with 170 million cumulative views. It depicts Barney (Roh Jeong-ui)'s boyfriend-seeking romance, which begins with four attractive men after her first relationship, which remains in dark history. The drama captures a three-dimensional character growth narrative by reflecting the reality concerns of youth in their 20s while keeping the webtoon's excitement code intact. Roh Jung-ui, Lee Chae-min, and Cho Joon-young are at the center of the campus romance and convey pink excitement.
Kakao Entertainment tried to harmonize narrative and music by directly taking charge of producing OSTs of works. In addition, webtoon artist Ni Eun is trying to expand various contents such as illustration teasers and fan communication in the fan community 'Beriz' to increase the immersion of fans.
Kakao Entertainment has been successful in its webtoon IP-based dramas such as 'In-house Confronting', 'The Phone You Called Now' and 'Men & Men'. The production company, which knows the sensibility and narrative of the original, has proven its popularity in the global market as it is responsible for all-round production of adaptations, casting, and OSTs. This 'bad performance' and 'Bani and Brothers' are also attracting attention as representative examples of IP crossover strategies that cross genres and platforms.
An official from Kakao Entertainment said "We plan to continue IP expansion beyond webtoons-based dramas to reflect the world view of dramas and musical productions based on web novels, providing multi-layered entertainment in the overall story, media, and music businesses."
mj.cho@sportschosun.com
