A billion is the price of gum...Lim Soon-hyung, a multi-dimensional billionaire restaurant godfather, was surprised by the overwhelming scale of 5,000 pyeong of land (a millionaire next door)

Jun 10, 2025

Lim Soon-hyung, the godfather of the restaurant industry, reveals the size of his assets and the secret to his success.

EBS and E-Channel co-produced at 9:55 p.m. on the 11th, and "Seo Jang-hoon's Neighborhood Millionaires" (hereinafter referred to as "Neighborhood Millionaires"), which dominated the Korean restaurant industry, will air Lim Soon-hyung's episode of "Business Genius".

Lim Soon-hyung walks through the city center on a black horse and draws attention with his all-time shocking appearance of `My Neighbor Millionaire.' The production team of 'My Neighbor Millionaire' is surprised by suggesting that "I ride a horse even when I go to my daughter's house". Lim Soon-hyung reveals an unusual aura when Seo Jang-hoon asks "Are you sure you're a millionaire we're going to meet today?" "I'm a billionaire." In response, Seo Jang-hoon introduced Lim Soon-hyung "There was once a rumor that he was the one who made the most money in the Korean restaurant industry", adding to the curiosity.

Lim Soon-hyung reveals that his assets are worth 100 billion won, boasting a different scale by saying "1 billion is the price of gum." Seo Jang-hoon said, `There are many famous chefs and restaurants that are doing well on TV, but no matter how hard you try, it is not easy to make 100 billion won from the restaurant industry. What kind of food can I make 100 billion won?" his eyes widen.

The restaurant run by Lim Soon-hyung has continued to have the dignity of a 'jackpot restaurant' for more than 30 years from the early 1990s to the present. In response, Im Soon-hyung mentions "It was enough to rake money". As he is planning to reveal the successful strategy of turning his life around for the first time through his book, The Millionaire in the Neighborhood, he is expected to pay keen attention to it..." amplifies curiosity by looking at one's eyes.

In addition, the congestion and overwhelming scale of 5,000 pyeong of land owned by Lim Soon-hyung in Gyeonggi-do will be revealed through the broadcast of 'Neighbor Millionaires.'

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