Kim Gu → BTS RM's speech effect..MBC's election broadcast has exploded in interest for the second day

By Jeeyoung, Jo

Jun 04, 2025

Kim Gu → BTS RM's speech effect..MBC's election broadcast has exploded in interest for the second day



MBC, which used a scene of BTS leader RM in a 2018 UN speech, drew an explosive response.

For the first time in the history of election broadcasting, MBC released an exit countdown video produced using Generative AI technology, giving a fresh shock.

MBC 'Selection 2025's exit countdown video 'That Day, Together Now' was designed to visually embody the spirit of the March 1st Movement specified in the preamble of the Constitution to mark the 80th anniversary of Korea's liberation, and it drew the attention of viewers by creatively reinterpreting the Nike advertisement 'You Can't Stop Us' that became a hot topic around the world.




Kim Gu → BTS RM's speech effect..MBC's election broadcast has exploded in interest for the second day
In this countdown video, major scenes of Japanese colonial era's independence movement are placed on one side of the divided screen and various scenes of Korean society are placed on the other side to try to connect between the times, including marathoners Sohn Ki-jung and Han River runners, Cheongsanri Battle and wildfire extinguishing personnel, the Korean Patriotic Corps and modern firefighters, the spirit of the day is still alive." delivered the message.

Above all, the scene that received explosive support from viewers was a collaboration between Kim Gu and BTS. At the 1st anniversary of Korea's liberation in 1946, Kim Gu said, `We are at a time when all our people are stepping into the world stage"Let's go one step further then, in a split screen, quote RM of the BTS during his speech to the United Nations in 2018."He emphasized the Republic of Korea in a new era by saying . In addition, Bong Joon-ho, who swept Korea's first best film, director, screenplay, and international film awards at the 92nd American Academy Awards held in 2020 with his 2019 release Parasite, was written on the screen.

Heo Ji-eun, head of MBC's election broadcast planning team, said, "This video is an example of demonstrating that AI technology can actually contribute to the realization of public interest content beyond efficiency tools. I wanted to show that AI technology can be a tool to expand memory and value."," he said in expressing his intention to plan.




Meanwhile, the countdown video, "That Day, Now Together," was produced by MBC's broadcast archive and generative AI Generative AI without filming a video, and Kim Gu's voice speech, which appeared in the middle of the video, was also restored by removing noise with AI technology.



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