The remote control chose MBC…The overwhelming number one vote-counting broadcast, trust recovery level, Jeong Jo-joon
Jun 04, 2025
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On the 3rd, MBC ranked first among the three terrestrial broadcasters with the highest ratings of 14.5% (hereinafter provided by Nielsen, nationwide) and an average of 10.7%. MBC's 'Choice2025' drew viewers' 'Remote Choice' with a broadcast with three beats of technology, directing, and storytelling.
Of the six-part counting broadcasts, 'Selection2025' Part 2 (12.8%), News Special (14.5%), 'Selection2025' Part 4 (14.1%) and 'Selection2025' Part 5 (13.3%) all recorded double-digit ratings. In particular, during the prime time from 8 p.m. to 0 p.m., it was the only terrestrial broadcaster to create a 'peak of immersion'.
Other broadcasters also prepared well for this vote-counting broadcast, but they received a somewhat disappointing report card. KBS1 'Choice to Change My Life 2025' with 'K-Cube' emphasizing historical symbolism hit a 5.9% high, while SBS '2025 People's Choice' with XR talk shows and CG-based content at the forefront also had a highest viewership of 3.7%. TV Chosun, Channel A, JTBC, and MBN all stayed at around 1%.
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In particular, the opening video 'That Day, Together Now' implemented with AI technology touched the hearts of viewers from the beginning of the broadcast. Starting with independence activist Kim Gu's speech marking the first anniversary of Korea's liberation, BTS (BTS) RM's speech to the United Nations, and director Bong Joon-ho's four-time Academy Award moment led to a single narrative, implying `Korea's Yesterday, Today, and Tomorrow.'
In terms of technology, MBC also maximized immersion. It mobilized all six-sided LED sets, wirecam and drone broadcasts, and ultra-high-definition computer graphics, which are the largest in broadcasting history, and expanded the format of vote-counting broadcasts by introducing more than 40 dynamic formats, including running contents and cooking and climbing rock walls set in major attractions across the country. It was a plan focused on solving it with 'story', not just counting numbers.
He also did not miss the depth of information delivery. The political discussion section, which featured writers Rhyu Si-min, former chief editorial writer Jeong Gyu-jae, and lawmakers Cho Kyung-tae and Park Joo-min, is said to have raised the `Dignity of Election Broadcasting' by sharp conflicts between liberals and conservatives. On top of that, MBC's patent technology, the election prediction system 'Enhanced 2025', has increased viewers' trust with real-time counting flow and high prediction accuracy.
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In December last year, when former President Yoon Suk Yeol declared emergency martial law and impeached him, MBC has emerged as a media outlet that performs the "power monitoring function" by surpassing 10% of viewership through the "News Desk". Hong Won-sik, a professor of liberal arts at Dongduk Women's University who is in charge of MBC's audience committee, also analyzed that "As MBC 'News Desk' ratings show after the declaration of the martial law, concerns about the national crisis and anxiety about the political situation in a chaotic situation are further raising public expectations for MBC, which has not surrendered to the pressure of the regime."
However, it is true that trust was shaken by the death of the late Oyoanna weatherman. For this reason, it was interpreted that the vote-counting broadcast was a turning point for MBC to test the reliability of the report again.
As a result, MBC demonstrated what 'well-made broadcasting' is, showing high completeness in both technology and planning through 'Choice2025'. It was a stage that imprinted its presence in figures and contents.
MBC also said in a press release announcing the ratings victory of the vote-counting broadcast that MBC's main news has maintained a steady advantage over other companies since the December 3 martial law, and this trend of audience trust continued in this election report"It was an attempt to look at the flow and concerns of society as a whole through a national event called an election, not just to deliver the results of the vote count quickly. This broadcast, in which technology, content, audience experience, and public interest values work organically, will remain an example of a new direction for election broadcasting."
However, regardless of the completeness or ratings of the broadcast, it is another question whether the organization that created the broadcast can be trusted. With the launch of a new government with President-elect Lee Jae-myung, it is a future task whether MBC can be reborn as a `reliable and watchable press.'
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rightlight@sportschosun.com
