2025 is the calmest yet deep echo.. Time magazine also praised the 5th place on Netflix in Seoul
Jul 02, 2025
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The final episode of Unknown Seoul, which aired on tvN on the 29th of last month, ended with the highest ratings of households in the Seoul metropolitan area with an average of 9%, a maximum of 10.3%, a national average of 8.4% and a maximum of 9.4%. Fundex of Good Data Corporation, a K-content competitiveness analysis agency, also produced fandom by maintaining the top spot in the TV-OTT drama popularity ranking throughout the entire airing period.
'Unknown Seoul' was well received overseas as well. On the 1st, Time, an American weekly magazine, evaluated that "one of the calmest yet deeply resonant Korean dramas in 2025 ended". In addition, in the global TOP10 series (non-English) rankings released by Netflix on the 2nd, 'Unknown Seoul' was ranked 5th globally. So far, 'Unknown Seoul' has been ranked on Netflix's TOP10 list for five consecutive weeks and accumulated more than 112 million viewers.
In July, the pop-up store and script book of 「Unknown Seoul" are expected to soothe fans' disappointment after the end of the show. First of all, the pop-up store of 「Unknown Seoul" hosted by Studio Dragon and Everline, a K-content company, will be held for a week from the 4th to the 10th at Yongsan I'Park Mall. In this pop-up store, you can see a variety of drama-related products such as mouse pads, key rings, postcard sets, and acrylic stands. In addition, still cuts and props that were actually used in dramas are expected to be displayed, adding to the welcome.
In addition, on the 23rd, the script book of 『Unknown Seoul" will be published to convey the lingering effects of the drama again. The script book of "Unknown Seoul" is drawing attention as it ranked as a bestseller even though it is currently on pre-sale. Kyobo Bookstore ranks first in various book sales sites such as online arts and popular culture, Aladdin arts and popular culture, and Yes24 arts. An official from Birdbox, a publisher of the script collection, said "The response to the script collection is hot even overseas." In addition to Japan and China, copyright inquiries have been made from Anglo-American and Southeast Asian publishers" he said.
Chang Jin-ae, the CP of Studio Dragon who produced "Unknown Seoul", said, "I'm grateful that all the crew and actors became one by watching the reviews of domestic and foreign viewers who received a lot of comfort from this drama. I hope the unknown and the future will remain in the audience's memory for a long time."," he said.
lunamoon@sportschosun.com
