The American version of Jongwon Baek? Simon Kim, Messi and Beckham to Obama → No. 1 in K-steak (Crico)

By Jaewan, Ko

Jul 07, 2025

The American version of Jongwon Baek? Simon Kim, Messi and Beckham to Obama → No. 1 in K-steak (Crico)



A Korean CEO who captivated North America with steak appears.

The first story of global restaurant CEO Simon Kim was revealed in the fourth episode of KBS 2TV 'Crazy Rich Korean', which aired on the 6th.

CEO Simon Kim's first story of `North America's #1 Steakhouse' has been unveiled. His K-steak and K-chicken captivated the tastes of former U.S. President Barack Obama, as well as world-class celebrities such as Lionel Messi, David Beckham, Leonardo DiCaprio and BTS, and he is thriving as a restaurant manager by increasing franchise locations across the U.S.




Simon Kim, who said he wakes up automatically at 5:30 a.m. every morning, makes healthy shakes every morning and jogs in the morning to follow his health routine. After going to work at the restaurant, he began his job as a CEO by giving high-fives to employees one by one, and drew attention by taking the initiative by organizing customers' table napkins.

MCs, on the other hand, were surprised to see the caviar on top of chicken nuggets. In addition, Simon Kim used Korean seasoned seasoned seasoned red pepper to develop 'Chicken Sandwich' and accelerated research on new menus by making a sauce for don't marinated with a chef in the kitchen. In addition, he explained one by one what he felt unfortunate about the chicken sandwich, such as "The bread is too thick", "The chicken skin is too hard", and "The juice is insufficient", showing a crazy aspect in the details."

The American version of Jongwon Baek? Simon Kim, Messi and Beckham to Obama → No. 1 in K-steak (Crico)
After returning to the restaurant, Simon Kim focused his attention on Korean food and Korean culture this time. It shocked MCs by introducing a new brunch menu using kimbap, which has emerged as a popular global food, and surprisingly revealing a K-karaoke room named 'Going' inside the store.




Local guests who visited 'Go-Go-Go-Sing' selected a song by Le Seraphim and sang it with Korean lyrics, proving the popularity of K-pop in the United States. In addition, rapper NAS, dubbed the `King of Eastern American Hip Hop', was also surprised to find out that he visited here.

Simon Kim appealed to MCs by predicting that `K-karaoke will become popular in the United States in five years.' But "Do you sell shrimp snacks?", "You don't put in the service?Kwak Tae-tube and Ji Ye-eun's rude behavior drew laughter as they could not hide their embarrassment at my barrage of questions.






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