Megabox Central X Lotte Culture Works merger synergy provides more creative opportunities for filmmakers
Jul 22, 2025
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The strategy is to secure necessary financial resources through activities to improve financial soundness and attract external investment, and focus on enhancing the competitiveness of the theater infrastructure and content business.
Recently, the domestic film industry has been suffering from a long-term recession due to complex factors such as the spread of global OTT services, shrinking investment, and declining audiences. With the merger, the two companies plan to improve their profit structure by attracting new investments, streamlining organizational operations, and creating marketing synergy, and using the secured financial resources to improve financial structures, advance customer services, and expand content investment.
In particular, strengthening services for theater visitors was a top priority. It plans to expand special theaters and differentiate the screening environment so that audiences can visit theaters again. Currently, the center of Megabox operates Dolby Cinema and MX4D Hall, while Lotte Culture Works operates special halls such as Superplex, Gwangeum Cinema, and Lotte Hall. The two companies plan to expand special halls concentrated in the metropolitan area to the region to improve cultural access.
In addition, it helps revitalize the content creation ecosystem. It plans to provide more production opportunities to creators and focus on discovering emerging talents and competitive K-contents. Based on the production capabilities and infrastructure owned by both companies, the strategy is to establish a virtuous cycle structure in which high-quality content is continuously produced and profits from this are reinvested in the entire domestic film industry.
"We expect the launch of the merged corporation to be a turning point in revitalizing the long-slow Korean film industry," said an official from Chung-Ang Group"The two companies will join forces to help the theater community rejuvenate by providing more creative opportunities for filmmakers and presenting a variety of works to audiences." He added that `We will faithfully implement all procedures, starting with prior consultation with the Fair Trade Commission and formal business combination declaration.'
soulhn1220@sportschosun.com
