Hyeri and Jung Soo-bin in good faith competition, and also in animation..Y-Lab Fan ♥ Bopp
Aug 20, 2025
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Drama 'Goodwill Competition' (played by Kim Tae-hee Min Ye-ji, directed by Kim Tae-hee) has been selected for the Bekdel Day 2025 series category 'BekdelChoice10'. Bekdel Day is an annual event to look back on works that have contributed to gender equality and cultural diversity, and the series category selects and announces 10 series 10 series that have achieved significant results in gender equality representation for 102 series released from June last year to May this year.
'Goodwill Competition' is a mystery girl thriller based on the webtoon of the same name, and the DGK (Korean Film Directors Association), which hosts and organizes Beckdel Day, has completed a different growth narrative with a different development, material, and expression than the existing genre formula of youth and academy materials.", he commented.
YLab, a content production company that produces the original webtoon and drama, welcomed the selection of BekdelChoice 10 for 'Goodwill Competition' and said it is looking for ways to continue the popularity of IP.
Since its exclusive release on U+TV and U+ mobile TV on February 10, 'Goodwill Competition', which ranked No. 1 in the number of viewers, viewers, and inflow of new viewers, has since been serviced by TVing, Watcha, Wave, and Netflix. Their popularity not only at home but also abroad was amazing. On Netflix, it ranked 9th in the non-English-speaking TV show Global TOP10, and in Japan, it ranked 1st in HULU, WATCHA, and ABEMA. Even in China, which was a U.S. broadcasting country, it ranked No. 1 in the global weekly hot topic and No. 1 in real-time popular dramas on the rating site 豆瓣, and on Weibo, the number of overseas drama part fans exceeded 100,000, ranking No. 2 in the Korean drama rankings.
Thanks to the success of the drama, the script book, which was published in three versions in Korea, China, and English, continued to be a hot topic, with various online bookstores such as Kyobo Bookstore, Aladdin, and Yes24, and related goods sold out on the same day. The 'Goodwill Competition' Blu-ray Package, which began pre-orders on May 26, was popular with high sales.
YLab doesn't stop here, but is working on a variety of projects. First, following the dramatization of 'goodwill competition', animation is also being promoted. It is planned to be reborn as a short-form animation series of about 10 minutes that utilizes a fast-breathing story and strong characteristics.
An official from YLab emphasized that "'Goodwill Competition' is an IP that is growing with the love of fans." We will create a place where IP can be enjoyed through various attempts to repay that love."
'Goodwill Competition' depicts the mystery surrounding the mysterious death of Seulgi, who transferred to Chaehwa Girls' High School in the top 1% of Korea, where fierce competition for entrance examinations takes place, and his father, who was a member of the College Scholastic Ability Test. The original webtoon was serialized through Naver Webtoon from 2020 to 2021, and after the drama aired in February, the webtoon also received a lot of attention, ranking first in TOP30 in popularity.
lunamoon@sportschosun.com
