Seo Jang-hoon will perform on the same stage as BTS, making his debut as a global director of the 'Fiery Basketball Team'
Aug 26, 2025
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Seo Jang-hoon will be the head coach and organize a celebrity basketball team and play an international friendly match with the celebrity basketball team representing the Philippines.
The game stage is not just a gym. Asia's largest indoor stadium located in Manila, Philippines 'Mall of Asia Arena' It is a huge space with about 15,000 seats, and top K-pop stars such as Blackpink, BTS, and EXO have wowed fans with their world tours. Seo Jang-hoon and the celebrity basketball team will take part in this 'Dream Stage' which even the Korean national team has not stood for a few times.
Seo Jang-hoon transforms himself into a director in entertainment and leads Korean celebrity members through careful training and strategy. Beyond simple laughter, the end of the journey will be a face-off in the Philippines. This is a symbolic event that allows K-basketball to expand into Hallyu content beyond Korea-Philippines sports exchanges.
The Philippines is a country where basketball is a religion. There are courts on every street, and NBA popularity is second only to the United States. A basketball powerhouse that runs Asia's first professional basketball league (PBA) and has millions of fandom. The Korean-Philippine celebrity basketball match here is more than just an event.
SBS is also planning this project as a cultural diplomatic content that goes beyond sports entertainment. A program official said, "The fact that Seo Jang-hoon, the iconic K-basketball player, leads a team of celebrities to play in the heart of basketball in the Philippines is enough to have meaning and buzz," adding, "Through this project, we expect K-basketball to become a new Hallyu content beyond just sports."," he said.
mj.cho@sportschosun.com
