Soaring ratings 'My Turn' → 'Island Bachelor Hero' → 'Secretary Staff'...SBS entertainment show. It's a real game
Aug 27, 2025
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Following the recent success of 'Hantang Project-My Turn', SBS released 'Hero' by Lim Young-woong on the 26th. In October, Lee Seo-jin and Kim Kwang-kyu will release a new concept of care and entertainment 'Secretary Staff' one after another. Attention is focusing on whether 'My Turn' will dominate the short-form and rank No. 1 in the same time period with 2049 ratings, and 'Secretary's Secretariat' will be another box office hit after being ranked No. 1 in Tuesday entertainment.
'Secretary staff' is a real road talk show that will premiere in early October. Lee Seo-jin and Kim Kwang-kyu will appear and accompany them throughout their daily lives in a form of close care by becoming a star's schedule outside the grammar of existing entertainment shows. With a concept that includes observation, care, and secret conversations at the same time, it heralded the 'bare face of a star that cannot be seen only by a manager.
Lee Seo-jin has already established his position as a `pulling master' in 'series over flowers' and 'three meals'. Its unique feisty but detailed care ability is expected to be demonstrated once again.
On top of that, Kim Kwang-kyu, who has a unique history of serving as a nightclub waiter, salesperson, and taxi driver, will be added to show the aspect of 'life-friendly manager'. It is evaluated that the two veterans' voluntary chemistry alone is enough for entertainment fun.
The first guest is Lee Soo-ji, a leading entertainer. Lee Soo-ji, who recently played an active role in SBS 'My Turn', has come forward once again, playing a variety of concepts from tool influencer to parents in Daechi-dong and rapper Ham Boogie.
It is not just a coincidence that SBS will deploy Lee Soo-ji in a row. Amid the recent trend of finding new characters and new laughter that young viewers can sympathize with, Lee Soo-ji is considered a card that can capture both ratings and buzz.
「My Turn」, in which Lee Soo-ji is appearing, broke its own highest ratings in three episodes, rising to No. 1 in 2049 viewership at the same time. The short-form pre-release video surpassed 5 million views, preoccupying the online buzz and making it onto the global OTT chart.
On the 26th, the healing entertainment show 『Hero』, led by Lim Young-woong, which is loved evenly by all age groups, also opened. Starting with a stable start with a viewership of more than 5% from the first broadcast, 「Island Bachelor Hero」 attracts middle-aged viewers who are familiar with watching TV with the concept of Lim Young-woong sharing a warm smile with the islanders. SBS's strategy to target a multi-layered audience has become clear by simultaneously conducting a trendy experiment and a star-centered program with a clear fandom.
From SBS's point of view, this is also the moment when it confirmed the possibility of firmly strengthening the leadership of entertainment shows. On top of that, if 'Secretaries' succeeds in the box office, a new trend of SBS entertainment programs can be launched in earnest.
SBS entertainment programs, which have been constantly loved for long-lived entertainment programs such as 'Running Man'Dongsang Imong'Dolsing For Man', are drawing keen attention to whether the reorganization will preoccupy the buzz and secure stable fun.
mj.cho@sportschosun.com
