Entertainment programs dealing with sports events are evolving with variations. Once centered on baseball and soccer, it has recently been expanded to various sports such as volleyball, basketball, boxing, and learning, attracting public attention. The genre itself is facing a new phase as not only the extension has been expanded from male-centered to female-to-fronted planning, but also life-friendly sports are being borrowed in a format.
The most noticeable trends in recent years are 'baseball' and 'women's sports'. In line with the success of professional baseball, JTBC 'The Greatest Baseball' ran to season 4 with its strategy of organizing Monday night. Actor Cho In-sung even occupied the routine of his life to the extent that he said, `On Mondays, I watch the 'strongest baseball'.'
SBS 'Boring Women' caused viewership and social repercussions with female futsal. Reservations for futsal stadiums surged and the number of female futsal players and team registrations doubled in just five years, proving the impact of entertainment.
The diversification of stocks is still actively progressing.
In basketball, Seo Jang-hoon is back on the entertainment court to prepare for SBS 'Hot Basketball Team'. Kim Yeon-koung, a volleyball goddess, will transform into a leader through MBC's new entertainment show `New Director Kim Yeon-koung' and bring professional release players, amateurs, and retired players together to launch a team creation project. General manager Park Se-ri and manager Choo Shin-soo will help Channel A 'Baseball Queen', which will contain the stories of women's growth.
The rise of life sports is also noticeable.
Anyone can easily enjoy 'running' has recently emerged as a popular trend among the 2030 generation. After MBN 'Run to Live' gained sympathy through the marathon challenges of stars, Gian84, who made a remarkable contribution to expanding the running base (?) will properly spread the charm of running through MBC 'Extreme 84', which jumps into the ultra-extreme course. Another experiment is tvN's boxing entertainment show 「I Am Boxer" organized and starred by actor Ma Dong-seok.
The power of sports entertainment lies in the tension of the game itself and the authenticity of former athletes. It can be easily accessed without much knowledge and can form empathy with fandom at the same time. Intuitive events and talk show formats can maximize viewer participation and open up a new perspective on unpopular events.
Sports entertainment, which continues to be vital with constant variations, is not simply a genre but is accepted as a product of actively reflecting the culture of the times. In the future, new sports entertainment programs are expected to be born continuously through various events and forms.
