‘Drama Kingdom’ JTBC Leads Korean TV with Record-Breaking Hits
Sep 12, 2025
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According to Nielsen Korea, JTBC's Saturday-Sunday Drama 2049 viewership averaged 2.3 percent (based on the metropolitan area), ranking first overall in weekend dramas, and household viewership exceeded 6 percent on average across all channels. From the `Occy Lady' to the `Technology of Negotiation'`````````````````````````````````````````````. In particular, 'Occ wife exhibition' recorded the highest number of all dramas aired this year, with 2049 ratings soaring to 5.5%, and 'Squire' showed off JTBC drama power by ranking first in the Gallup Korea Survey 'Korean Favorite TV Program'.
This momentum is expected to continue in the second half of the year. 「100 Memories」, which will premiere on the 14th, is a Newtro youth melodrama starring Kim Da-mi, Shin Ye-eun, and Heo Nam-joon, and is expected to meet hit maker Yang Hee-seung and director Kim Sang-ho. Following this, 「The Story of Manager Kim who works at a large company in Seoul」 starring Ryu Seung-ryong and Myung Se-bin and"Waiting for Gyeongdo" with Park Seo-joon and Won Ji-an are waiting for viewers.
In addition, the Friday series has become an emerging box office axis. Following the first work 'Good Man', Song Joong-ki's return to romance 'My Youth' drew attention, and JTBC's unique differentiated programming strategy was effective. At the end of the year, Seo Hyun-jin's transformation into an obstetrician and gynecologist will be the grand finale.
JTBC said "We will continue to present a variety of dramas with popular stories and broad genres that we can sympathize with in the future."
mj.cho@sportschosun.com
