‘Typhoon Family’ Unveils Poster and Teaser Highlighting IMF-Era Struggles

By Jeeyoung, Jo

Sep 10, 2025

‘Typhoon Family’ Unveils Poster and Teaser Highlighting IMF-Era Struggles



tvN's new Saturday-Sunday drama 『Taepung Corporation" (played by Jang Hyun, directed by Lee Na-jung and Kim Dong-hwi) unveiled posters and teaser videos of Lee Joon-ho's intense spirit and spirit against the IMF.

`Taepung Corporation' depicts the struggling growth of Kang Tae-pung (Lee Joon-ho), a novice boss who became the president of a trading company with no IMF, no employees, no money or nothing to sell in 1997. It is expected to provide warm comfort and courage to someone passing through a difficult moment today through the heart-warming survival period of ordinary people who did not stop living in their place even when the world seemed to be over due to the crisis that hit Korea.

Among them, 'Taepung Corporation' unveiled the second poster of Kang Tae-pung today (10th). If the poster of 'Romantic 1997' depicts the relocation of the youth Kang Tae-pung, who enjoyed the wealth and freedom received from his parents' generation at no cost, and enjoyed it as romance, the poster of '1997 of Crisis' released this time shows the post-IMF of Kang Tae-pung, a novice president who is moving toward typhoon-like spirit even in the midst of the challenges of the times like a huge storm.




‘Typhoon Family’ Unveils Poster and Teaser Highlighting IMF-Era Struggles
The place where the typhoon is located in the image is in the middle of the office of Typhoon Corporation. The chaotic office landscape and newspapers that reported the IMF crisis reveal the reality at that time. However, instead of shaking, Kang Tae-pung's face has a hard spirit. With a smile clasping a newspaper with a dark headline "Bailout", he is strongly determined not to be beaten by a fearful crisis. Here "It's me, Kang Tae-pung." The copy "It's the times that collapsed, not me" symbolically captures the 'Taepyeong spirit' that will be countered by breaking through, not frustration.

The teaser video released together further explodes this spirit. Countless newspapers on the floor and news pouring out of television vividly convey the air of the collapsed era. However, even during that period of economic chaos, Kang Tae-pung firmly rose back to his feet while crumpling the newspaper. Due to the firm aura, even a short video imprints a heart-warming survival more intensely in the mind.

The production team said, "This poster and teaser video of `1997 of Crisis' condenses the spirit of youth that has not been broken even in the era of collapse. I hope you will remember the courage of many ordinary people who lived in that era from Kang Tae-pung's imposing face.' tvN's new Saturday-Sunday drama 'Taepung Corporation' will premiere at 9:20 p.m. on Saturday, October 11, following the popular 'Taepung's Chef'.








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