New director Kim Yeon-kyung's syndrome-class popularity, confirmed by indicators...Wave's New Subscription Leads Up 124% From the Last Week
Oct 15, 2025
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The online video service Wavve (CEO Seo Jang-ho) announced that the success of entertainment contents and special Chuseok programs during the Chuseok holiday (2025.10.3~10.12) led to new subscriptions and increased viewing traffic.
In particular, volleyball emperor Kim Yeon-koung's project to create the club, 「New Manager Kim Yeon-koung」 ranked No. 1 in driving the overall new subscription to the Wave during the holiday season, and the viewing time increased 124% compared to the previous week. On October 6 (the day after the second episode aired), it recorded the highest daily new subscription driving index during the Chuseok holiday.
The performance of the representative Chuseok works by generation was also outstanding. 'Cho Yong-pil - This Moment Forever' aired on October 6 ranked third in the overall new subscription to Wave during the holiday season, and '2025 Chuseok Special Idol Star Championship' aired on October 6-8 ranked fifth. From the generation of parents who waited for Cho Yong-pil's return to the 10s and 20s, who are in high demand for idol content, viewing time has increased evenly across all ages.
In addition to this, the viewing time of President Lee Jae-myung and First Lady Kim Hye-kyung increased by 622% compared to the previous week, and various artists recreated the stage and emotions of the 1980s. What are you doing when you play? 80s MBC Seoul Music AwardsThe ' has increased by 30 per cent.
A Wave official said "Recently, the usage of the Chuseok holiday has increased due to the effect of launching an advertising pricing plan and the popularity of entertainment contents."We will continue to strengthen our content competitiveness for the differentiated viewing experience of users in the future."
On the other hand, Wave will hold a viewing event from the 18th (Sat) to commemorate the No. 1 new subscription dog of 'new director Kim Yeon-koung'. Watch 'New Director Kim Yeon-kyung' on Wave and write the players' most memorable plays or cheering phrases in the comments to complete the participation, and according to the lottery, Wonder Dogs volleyball uniforms and slogan towels will be presented. Related information is available on the official Wavve Instagram.
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