What's the official SBS drama box office? Studio S' secret to "2049 1st place" → 'I shouldn't have kissed!' 'Exemplary Taxi 3' strategy revealed
Nov 04, 2025
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In a recent written interview, Hong Seong-chang, who leads SBS drama production company Studio S, said, "The secret of SBS drama's success, the revival of weekday drama strategy, and November's topical drama 'Kiss for no reason!', 'Exemplary Taxi 3' characteristics were revealed directly.
▶"Reading viewer needs'Cider Series' and the power of the rookie crew"
CEO Hong Seong-chang said, "SBS dramas always think about the times and viewers' points of empathy firstThe drama, which breaks through the frustrating reality, such as "Model Taxi", "Judge from Hell", "Fiery Priest", created the identity of the drama on Friday and Saturday," he said.
The system that expands and brands successful series into a season system and actively reflects the novel storytelling of new writers and directors is also SBS's competitiveness, he said. In fact, dramas performed by young producers such as 'My Perfect Secretary', 'Tri: We Become a Miracle', 'Thousand Won Lawyers', and 'Connection' have consistently performed well.
▶'Tree + Friday & Saturday'Organization Strategy, from the young to the whole family
On the SBS Wednesday-Thursday drama line-up newly established this year, CEO Hong said "The weekday drama is aimed at the rapid development, youthful sensibility, and buzz that can be seen lightly after work.", he explained. On the other hand, SBS's Friday-Saturday drama, which encompasses various generations, has strengthened SBS's own fan base with all the fun, message, and completeness.
▶SBS Romantic Comedy Resurrection...'I shouldn't have kissed you!' Expectations are up
SBS's first runner in the revival of the weekday drama 'kiss for no reason!' (first broadcast on Nov. 12 at 9 p.m.) showed confidence that " is a modern reinterpretation of the SBS tradition of romantic comedy." CEO Hong said "As the internal commentary also said 'Perfect', viewers who have been waiting for SBS's Rocco can expect it."
▶'Exemplary Taxi 3'Upgrade to visual, narrative, and reality issues
SBS Friday-Saturday drama sign IP 'Exemplary Taxi 3' (first broadcast at 9:50 p.m. on November 21st) "The keyword for season 3 is 'Style'." "More cinematic production, action, color correction, and art have improved visual perfection."Not only pottery, but also the entire taxi hero team's growth narrative has been strengthened, and the fun of character change is also great." There is also an episode that deals with social issues in depth and will lead to resentment in conjunction with actual social events" he said.
▶Targeting the Global Market…"Good stories don't care about platforms."
Hong said, "Although platforms such as OTT have diversified, K-dramas with fun and completeness work anywhere"'Goong','Warts', and 'Universe Merimi' have proven their influence by ranking at the top of global OTT. In 2026, we will introduce a large number of new dramas that will captivate both domestic and foreign countries."
Finally, he said, `The production environment is not easy, but good works will surely survive.' `We ask for more support and love for Korean dramas," he said.
Meanwhile, SBS's Friday-Saturday drama 'UJU Merrymi's follow-up 'Exemplary Taxi3' is 9:50 p.m. on November 21st, and the Wednesday-Thursday drama 'Kiss for no reason!' premieres Nov. 12 at 10 p.m.
mj.cho@sportschosun.com
