BTS Blackpink Rescues Pride HiveYG, Freshman Bombing SMJYP...Big 4 in the music industry, 2025 Strategy
Dec 31, 2024
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Last year, K-pop also raged in the global market. However, it is also true that unsavory suspicions such as hoarding records and tamping continued, and on the other hand, there was anxiety. Then, how will Hive, SM Entertainment (SM), JYP Entertainment (JYP), and YG Entertainment (YG) cope with the K-pop crisis theory in 2025.
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Hive had the worst year last year due to the departure of Min Hee-jin, former CEO of A-Door, and New Jeans. But this year is different. This is because BTS, the one who made the current Hive, returns.
The BTS is the self-proclaimed `World Class.' When a new song was released as a solo as well as a whole, it hit the Billboard main charts 'Hot 100' and 'Billboards 200' and made ARMYs all over the world enthusiastic by conducting a stadium-scale world tour. Naturally, BTS's sales are enormous. In the case of a full concert in 2022, the total sales are estimated to be about 246.4 billion won. This is the sum of tickets and live performance revenue, and it does not include MD sales, so the actual sales volume is expected to be larger.
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As expected, BTS will release a new album in the second half of next year and start its world tour in 2026. The stock market predicts that if BTS resumes its activities, sales of records, music and performances will reach about 1.87 trillion won. Hive will instantly record an 80% year-on-year increase in operating profit.
Starting with Jeonghan, Seventeen will continue to join the military, including Hoshi, Wonwoo and Woozi, but it is expected to fill the gap with unit and solo activities. TOMORROW X TOGETHER ENHYPEN BOY NEXT DOOR TOURS RSeraphim Eyelet is also showing growth, and two rookie groups will debut. Getting a new girl group out of Source Music and Pledis. If this happens, Hive will become a giant dinosaur with the largest number of active artists among domestic agencies.
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SM is preparing for another leap forward in time for its 30th anniversary.
SM achieved remarkable results with 'SM 3.0', which it built through conflict with its founder Lee Soo-man. I successfully landed Rise and NCT Wish, and I brought 'soy taste syndrome' to Espa.He also showed off his robustness by conducting 340 world tours of his artists, including the performance of 'SM Town'.
Starting with H.O.T., SM, which has started idol culture, created Hallyu, and led the globalization of K-pop, will create new K-pop through various projects to mark its 30th anniversary.
Celebrating its 30th anniversary with SM Town Live in January, it will also release a new girl group five years after Espa.
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On top of that, various activities by artists are also scheduled, including the comeback of NCT Mark and Ten, EXO Kai, Red Velvet Seulgi, and NCT Wish.
SM co-CEO Jang Chul-hyuk said, "Through the debut of new artists as well as existing artist teams, SM will have an IP of artists for all generations of K-pop, and we will build a solid lineup of artists through the debut of new girl groups. We plan to present various projects such as performances, albums, and MDs for the fans who loved SM on the 30th anniversary of its foundation. Please look forward to it."," he said.
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JYP has been on a roll with its best performance ever. JYP recorded an earnings surprise in the third quarter with 170.5 billion won in sales and 48.4 billion won in operating profit. Increased album and music sales and improved profitability in new businesses have had a positive impact due to increased performances and album activities by major artists such as Stray Kids TWICE ITZY NMIX DAY6.
On top of that, it strengthened its positive brand value by listing it as the third highest ranking among Korean companies in the 「World's Best Sustainable Growth Company」 selected by Time, a U.S. weekly magazine.
The same is true in 2025. Stray Kids is the second K-pop artist to reach an average of 40,000 visitors per episode, and is expected to play the role of 'Daejangju' by conducting a stadium-sized world tour.
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As JYP's three secret weapons are added to the four members who have already built their core fandom through auditions, questions are rising about the identity of Kick Flip. The team name Kickflip is also expected to contain the ambition of playing a new role without being bound by the existing, like skateboard technology that rotates the board once and moves forward.
It is also noteworthy that JYP, which shouted `Towards America,' turned its attention to the Chinese market. Dear You Bubble Platform, where JYP is the second largest shareholder, will start service in mainland China from the end of the first quarter to the beginning of the second quarter with Tencent Music in China. A reconciliation mood has recently been created, such as China's surprise implementation of visa-free travel for Koreans in China, and the possibility of China's lifting of the ban on Korea is mentioned, which can serve as a positive factor.
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YG has been in a deep slump for several years. The company was reeling from the aftermath of the 'Burning Sun Gate' brought about by Seungri, a former member of Big Bang, and to make matters worse, it faced the biggest crisis when it failed to renew contracts with Big Bang and Black Pink, the company's flagship. YG, which has been hit by uppercuts one after another, is finally showing signs of recovery from injury.
BLACKPINK is about to make a comeback as a whole group. BLACKPINK will start its full group activities from the second half of 2025. They will release a new album and conduct a global world tour. BLACKPINK has already made the biggest world tour of a K-pop girl group Recently, member Rosé even became a global hit with 'Apartment', so it is expected to conduct a larger-than-expected tour.
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Baby Monster's first full-length album released in November exceeded 680,000 copies at the beginning, proving that its core fandom is strengthening, and Treasure will also make a comeback in the first half of the year.
In addition, a rookie group is also scheduled to debut. YG's lineup of artists was the weakest among the four big teams, so the risk burden for each team was considerable. However, from 2025, each rookie group is preparing to debut in Korea, Japan, and Thailand. The expansion of IP is expected to bring about stabilization as well as YG's management performance.
silk781220@sportschosun.com
