Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists

Jun 22, 2025

Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
President Macron (left) and A2O Entertainment Key Producer and Visual Leader Lee Soo-man. 사진=A2O Entertainment



Lee Soo-man, A2O Entertainment Key Producer and Biggernery Leader, met with President Macron of France as the creator of K-POP.

Lee Soo-man attended the 'France Music Week Summit' held at the Place de l'opera in Paris, France on the 21st (Korea time).

On this day, Lee Soo-man met with President Macron at the Elysee Palace, the French presidential office. Lee Soo-man was introduced to President Macron as "K-POP creator", and President Macron said he was glad that Lee Soo-man was well aware of the fact that he was an outstanding entrepreneur, creator, and producer.




Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
President Macron (left) and A2O Entertainment Key Producer and Visual Leader Lee Soo-man. 사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Cecil Lab Weber SACEM CEO (left) and Lee Soo-man, A2O Entertainment Key Producer and Visual Leader. 사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Lee Soo-man, key producer of A2O Entertainment, visual leader (left), and Lyor Cohen, head of YouTube's global music division. 사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Lee Soo-man, key producer of A2O Entertainment and visual leader (right), talking with the Summit attendees. 사진=A2O Entertainment
President Macron directly proposed to Lee Soo-man to establish a local office in France and expressed his willingness to actively cooperate to strengthen cooperation between Korean and French creators. In response, Lee Soo-man also responded by "Thank you". President Macron instructed Culture Minister Rashida Dati to directly discuss the possibility of concrete implementation.

It is not just a ritual greeting between the two, but an example that shows that the highest level of France is deeply aware of the global influence of the K-pop industry and Lee Soo-man's cultural vision. It is of great significance in that it can be a symbolic starting point for the protection of creator rights and the cooperation model between Korea and France.

Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
French Culture Minister Rashida Datti (from left), Cecil Lap Weber, CEO of SACEM, Lee Soo-man, A2O Entertainment Key Producer and Visual Arts Leader. 사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Lee Soo-man, key producer and visual leader of A2O Entertainment (fourth from right), who attended the Summit. 사진=A2O Entertainment
Attended by Lee Soo-man, the 「France Music Week Summit」 is an event where more than 100 key figures leading the global music industry gather in one place, consisting of various discussions and conferences involving experts from around the world on the main challenges facing the music industry. Along with Lee Soo-man, key leaders representing the global music industry, including Warner Music Group CEO Robert Kinkle, YouTube Global Music Division CEO Liar Cohen, and Universal France CEO Olivier Nuss, participated in the event. In addition, French President Emmanuel Macron and French Culture Minister Rashida Datti joined together to add authority.

Lee Soo-man, the only Asian national to participate as the speaker of the event, presented a convincing speech like a pioneer who pioneered the K-pop genre. Lee Soo-man focused local musicians by explaining the culture technology (CT) system, which is the driving force behind K-POP's growth into a global phenomenon, along with his special relationship with Paris, France.

For each session, the panel analyzed the success of K-POP and conducted various stories. In particular, Lee Soo-man spent a lot of time on how to protect the rights of creators in the era of AI and Generative AI.

Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Lee Soo-man, key producer and visual leader of A2O Entertainment, who attended French Music Week. 사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
사진=A2O Entertainment
Lee Soo-man meets with President Macron...I'm familiar with the introduction of K-pop artists
Lee Soo-man, key producer and visual leader of A2O Entertainment, speaking at French Music Week. 사진=A2O Entertainment
Lee Soo-man "I imagine a world where fans go beyond just consumers to become prosumer who creates content themselves. Fans should be able to reinterpret and remake content, participate in the creative process, and further receive financial rewards"Anyone can become a producer in the future. Now, the rights of creators and prosumer must also be protected, and the rights of the original creator must be protected more strongly.'

Meanwhile, Lee Soo-man, who led the globalization of K-POP, is currently leading the new trend of K-POP, which has evolved into a global music genre beyond Korea as a key producer and non-journalist leader of A2O Entertainment.



star77@sportschosun.com