Sunmi was stern...Once again, he's a master of concepts
Aug 27, 2025
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Singer Sunmi released a music video complete with an unconventional direction and sensual visuals, further unraveling the narrative of 'Sunmi Pop'.
At 6 p.m. on the 26th, Sunmi released a new digital single 'BLUE! (Blue!)' music video on her official YouTube channel.
The music video begins with a question that distinguishes T (thinking) and F (sentimental), which were popular last year, followed by Sunmi's boyfriend, who turned into a strange figure one day, and Sunmi's affectionate and romantic love story in a comical atmosphere.
In the music video, Sunmi is having a happier time than anyone else, enjoying a date with her strange-looking boyfriend. Through such a rather ingenious setting, the romance of lovers living in a pessimistic reality is depressing but romantic on the one hand, drawing sympathy from many.
In addition, the free appearance of Sunmi, who seems to be disturbed and broken somewhere in the background of the beautiful blue dawn, also attracts attention. Sunmi's unconventional visuals, complete with colorful gold bobbed hair, rock chic styling, and dark smokey makeup, remind her of a portrait of an unstable but beautiful time. In particular, it contrasts sharply with the music of a bright and cheerful mood, maximizing the sadness like the shadow of youth.
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Sunmi's new song title 'BLUE! (Blue!)' is a compound word that means both depression and the greenness of youth. As a result, the emotional contrast between the bright and faint music and the dark and calm color video is clearly expressed in the music video, making the album's narrative richer.
In addition, as 'BLUE! (Blue!)' is the brightest and most beautiful song for anyone, but it is a honest song about some of the emotions they faced in their turbulent 20s, the music video is also deeply resonant to viewers with a composition and story that penetrates the excitement of love, wandering, and youth in it.
star77@sportschosun.com
