"The beginning of the Korean soccer problem is 'Jung Mong-gyu's risk', and the era of the KFA chaebol will be over."
It was a direct hit by Shin Moon-sun, a professor at Myongji University Graduate School of Record and Information Science, who ran for the 55th president of the Korea Football Association. On the 27th, candidate Shin held a press conference for his candidacy at the Korea Football Center in Sinmun-ro, Seoul, under the slogan 「Finding a path for transformation of Korean soccer」. Candidate Shin retired from active duty early after three seasons as a player for the merit soccer team from 1983, and has been a broadcast commentator since 1986, gaining popularity among the public. Since 2011, he has worked as a professor at Myongji University, and in 2014, he served as the CEO of Seongnam FC and built his career as a soccer administrator. In 2017, he ran for the first time as the president of the Korean Professional Football Federation and failed to win the election.
As candidate Shin announced his candidacy, the election for the next president of the Korea Football Association became a "three-way race" with current chairman Chung Mong-kyu and former national soccer team coach Huh Jung-moo. The election for the president of the Korea Football Association will be held on January 8 next year, and candidate registration will take place from the 25th to the 27th of this month. The new chairman's term starts from the regular general meeting on Jan. 22.
Candidate Shin said, `Football-loving people, soccer families, Korean soccer is in crisis. With Chung Mong-gyu's risk, Korean soccer is suffering from an irreparable serious illness. He stood here to transform Korean soccer in crisis while running as the latter part of the 55th president of the association. I will reveal how Chairman Chung has achieved over the past 12 years. The chairman of the chaebol is challenging the president of the association with the belief that it should be finished this time. When evaluating the management balance excluding the government's funds during Chairman Chung's third consecutive term, it recorded a deficit of more than 30 billion won. This is a reality that no one in the nation knows about. The people are the shareholders of Korean soccer. More than 40 percent of operating profit is the people's tax. It is reasonable for the people, who are shareholders, to pay attention and point out that Korean soccer is changing. The conglomerate should run for president and end the administration of Korean football through this election. I'm at the front. Chung's second term is against common sense. I hope today's event will be recorded as the first step toward democratization in Korean soccer."
Candidate Shin focused on the financial problems that continued during Chairman Chung's 12-year term. He said "The association's revenue is increasing every year, but if you look closely, it includes as little as 30' and as much as 40% of government funds. It was an empty Buddha to make 200 billion won during his four-year term in office." Subsequently, in terms of net income since 2013, excluding subsidies and lottery profits, there has been an annual deficit of 30 billion won. The sponsor's profits have also been in place for 11 years, and financial independence is absolutely lacking.
Candidate Shin "In 2013, the sponsor's revenue was 27.9 billion won, but in 2023, it was 28.4 billion won. Given the inflation rate, little has grown. Compared to associations in other countries, the unit price of donations is too low. In Japan alone, giraffes do a 30 billion won sponge. We believe that Hyundai Motor, a global company, is paying only 500 million won in cash. Just as the German Football Association abandoned its iconic Adidas and signed a contract with Nike, we will expand new sponsors by changing the sponsorship system.
Broadcasting rights fees were also signed with TV Chosun worth KRW 150 billion to KRW 200 billion for 10 years until December 31, 2034, which is not a significant increase compared to the annual contract of KRW 12.5 billion at the time of the two-year contract in 2022. As it has given the right to resell the video of the game and broadcast rights, it is not actually a big change.
Candidate Shin defined all these reasons as 'Jung Mong-gyu risk'. Candidate Shin said, `Chairman Chung made bad soccer products such as amnesty for match manipulators, controversy over the process of appointing Hong Myung-bo, and defects in the process of appointing Klinsmann. During his tenure, the failure to win the Asian Cup and the elimination of the Olympic finals continued, leading to a crisis in the sponsorship. Players, leaders and referees are all victims.
Candidate Shin proposed a 'Great Transformation Plan' to solve these problems. Candidate Shin will change "KFA (KOREA FOOTBALL ASSOCIATION) to KFF (KOREA FOOTBALL FEDERATION). It plans to expand and change the system to six federations, including the Korea Football Association, the Federation, and the newly established Federation, and make it an association that oversees the entire Korean soccer. To this end, we will operate a TF team directly under the chairman. The vice-chairman will be changed to a former soccer player executive director, and the reorganization and budget reorganization will be carried out in parallel. We will promote the quantitative expansion of the K-League and use the existing soccer center as a marketing core and diplomatic headquarters to talk with Cheonan City."
Finally, he `will conduct fair, transparent and common-sense administration according to procedures. By eradicating school ties, regional ties, blood ties, and parachutes, we will open the era of becoming a national team member and a national coach even if we have no money, no power, and no power"If you dream of transformation, I appeal to you to give me an opportunity to work."
This article was translated by Naver AI translator.
