National Sports Festival X Boys Sports Festival athletes also receive public support! Extension of sponsorship contract for the Korea Sports Council X Naver
Mar 28, 2025
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The Korea Sports Association and Naver signed an official sponsorship contract at Grand Hyatt Seoul in Yongsan-gu, Seoul on the 27th and decided to conduct a marketing collaboration for Team Korea at the 2026 Milan/Cortina D'Ampezzo Winter Olympics and the 2028 LA Olympics.
With successful marketing collaborations at the 2022 Beijing Winter Olympics and 2024 Paris Olympics, the Korean Sports Association and Naver extended their sponsorship contract to the 2028 LA Olympics. As a result, Naver will have the right to collaborate on marketing for the national sports tournament ▶ Using the insignia of the Korean Sports Association and the names of official sponsors ▶ Marketing using intellectual property such as the Korean Sports Association and Team Korea emblem, and the national team, and will carry out various marketing activities.
Naver has been supporting an environment in which national teams can receive public support by running an Olympic special page supporting the Korean team at every mega event such as the Olympics and Asian Games. Just as the IOC uses the Olympics as a platform, President Yoo Seung Min aims to increase the value of the National Sports Festival and the National Youth Sports Festival, thereby promoting athletes and using it as a platform for generating profits. Accordingly, various collaborations will be conducted with Naver to raise awareness of domestic sports competitions. It plans to expand the '#Intuition Challenge Campaign' held at the 105th National Sports Festival to the National Youth Sports Festival and the National Sports Festival to raise interest in the competition held in Korea.
Chairman Yoo Seung Min said "It was a very meaningful collaboration to introduce the Korean national team participating in the Olympics with Naver."We will actively cooperate with Naver so that not only international competitions but also athletes participating in domestic competitions can be known well in the future." expressed his will.
Lee Jaehoo's Naver app Director of the department "It is very meaningful that users can see and enjoy various sports events in person and build the foundation of the virtuous cycle of sports ranging from professional to daily sports."We expect the partnership between Naver and the Korea Sports Council, which has been going on since 2007, to continue over the next four years and become more solid."
This article was translated by Naver AI translator.
